tokyo style JFW fashion brands araisara

tokyo style JFW fashion brands araisara

A couple of shots from just before the araisara show started – the glossy black runway was covered with plastic, and the crew had to be really careful pulling it all off – in the second photo they’re just in socks trying to remove some tiny bits of plastic. The lighting was incredible, so I hope you’ll forgive me for the slightly random photos!

Although I’m not an araisara wearer myself, I think I may have been converted! Samuel and I really enjoyed this catwalk show, I think partly because there was such an air of… hmm, professionalism and anticipation surrounding it. I say professionalism as it felt just like the stereotypical runway show that would be used in a documentary about fashion. I still have to pinch myself a little bit at fashion shows, as if you’d said that we’d be sitting in the front row at Fashion Week in Tokyo to me five or even ten years ago I never would have believed it. I still consider myself incredibly lucky, and I know that I’ll never take these opportunities for granted. Anticipation may have just been restricted to us, as we weren’t sure what to expect from araisara, but of course we were pleasantly surprised.

Joining us on the front rows were a healthy helping of (how to phrase this?) the slightly older fashion crowd, and it was a real pleasure to see so many non-teenage/twenties stylishly dressed people. I think it’s all to easy to think of fashion as being just for the young, but the audience and araisara’s designs show that true style is utterly ageless.

It’s interesting, at least to me anyway, this was a rather Japanese collection – probably the most Japan-influenced during the whole of fashion week. Traditional dying methods made up much of the designs, and this was complimented by the flowing lines of the dresses and feminine shapes that seemed to breathe life into the softly brushed fabrics. Perhaps this is just an outsider’s view, but I would love to see more Japan during fashion week in Tokyo… on the other hand I can the dilemma of designers themselves not wanting to cash in the Japanese aesthetic too much. I hope in future there will be more of a balance between the two sides, and I think that this collection from araisara is certainly a fantastic start to a return to traditional Japanese techniques that should be rightfully celebrated.

tokyo style JFW fashion brands araisara

tokyo style JFW fashion brands araisara

tokyo style JFW fashion brands araisara

tokyo style JFW fashion brands araisara

tokyo style JFW fashion brands araisara

tokyo style JFW fashion brands araisara

One of my best photos from the day!

tokyo style JFW fashion brands araisara

tokyo style JFW fashion brands araisara

tokyo style JFW fashion brands araisara

(For less blurry shots (sorry!), take a look at Changefashion’s excellent photos here.)

tokyo style JFW fashion brands araisara

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