ato returned to the Tokyo fashion week catwalk with an undeniably chic take on conventional casual wear that married military with crisp tailoring and a welcomely muted palette.  The surprise of the show were the final looks that served to showcase and announce the brands surprisingly fitting collaboration with swimwear brand Speedo – ato by Speedo.  Elsewhere the deconstructed but refined tailoring drew gasps as it come down the catwalk and the unconventional pairing of the look with strappy gladiator sandals will probably be divisive, but they were a neat juxtaposition against the otherwise absolutely refined coordinates.

The military theme felt strong, yet fun and the belting opportunities offered by those great jackets and cummerbunds must surely get the most jaded men’s fashion aficionado’s mind racing.

Love the convoluted button placement on these jackets.

Here you can see the sandals at full height – thoughts?

Simular to KiryuyriK from earlier this week, with ato what we find is a season on season refinement of ideas.  Similar pieces get polished to perfection over the course of a number of seasons leading to the undeniably crisp perfection above –  trust me you always spot an ato jacket even in the bustle of Tokyo.

ato was clearly having fun exploring the chic and precise possibilities in higher collars, recognising that it needn’t be the draped mass we have been enjoying last A/W.

The ato look is at home in Tokyo where a slightly shiny suit and fun gold buttons will always go down well, but it really does take the quality that ato offers to stop this from looking like it might have come from 109 Mens or similar.

The show was a huge hit this inaugural Mercedes-Benz Fashion Week Tokyo joining a huge number of menswear shows that went for a re-iteration of brand identity over progression.  This was ato doing quite simply what they do best, tempering a smoulderingly agressive style with the perfectionism that Japanese casual street wear requires.  It captured well the precision of military dress uniform but felt casual enough that you would not feel all that self-conscious on a train speeding across Tokyo – a truly rare feat indeed.

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One Response to ato S/S 2012 Collection – Chic

  1. […] a difference a single season in fashion can make!  Cast your mind back to Ato’s last season (or click here), and there really is a striking difference between that and their current season, which is […]

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