Although I am something of a feminist, I do love a bit of make-up too! (Hey, who says I can’t fight for equality while wearing lipstick?) Japan is known for producing quality make-up: from kabuki stage style to perfectly natural or creative and colourful street fashion make-up, this is a land where the packaging is just as pretty as the end result. I’ll be focusing here on Dolly Wink by Tsubasa Masuwaka, Shiseido’s Majolica Majorca, Kose’s Cosmagic, Anna Sui cosmetics and Creer Beaute’s tie-in with The Rose of Versailles (ベルサイユのばら).

Of course, making lovely make-up that comes in equally lovely containers seems like such a simple idea, but it seems that Japan is leading the way forward with this make-up aesthetic revolution. I should also note that it’s quite a taboo in Japan to do your make-up in public; I’ve seen posters on the Tokyo metro advising against it! Oh well, never fear about pulling out your compact again… forget plain and grotty packaging! Vive la kawaii meiku!

Tsubasa Masuwaka in Dolly Wink; mixing gyaru style (false lashes top & bottom, coloured contacts, contouring and nude lips) with brighter colours for a more experimental youthful look. Gyaru make-up in particular has become more complex in the past couple of years with eye shapes, contact lenses and layers of false eyelashes becoming a necessity for many even within the current more natural style, perhaps as a way of further segregating gyaru fashion culture from equally as fashionable mainstream looks. Where lolita fashion is definable by the skirt shape and aesthetics, gyaru has struggled somewhat in its current post-manba/kogal evolution to define itself in broad fashion terms. How would you define gyaru? Can you?

Read on for more…

The Dolly Wink range, targeted predominantly at teenage girls. I hear that there’ll also be a foundation/base added to the existing lines soon too!

I’m a huge sucker for a gold-based highlighter, so I’m looking forward to trying out this cream version

I love nail varnish a bit too much! The red and black would go well with my current collection, but this summer it’s all about the lemon yellow & vivid pink!

I’ve already mentioned my love of this blusher, but now PopTeen model extraordinaire Kumikky has jumped on the make-up bandwagon and teamed up with Cosmagic to produce a special creamy pink version – I’ll be adding this to my make-up bag soon!

Megaton wing mascara, with ‘propeller wing’ brush – love the hot pink tube

Creer Beaute & The Rose of Versailles – of course, I’d have to go for Oscar’s “impact & cool eyes”, but what about you?

(Sidenote: I’m having great fun with liquid eyeliner pens right now!)

Majolica Majorca are still producing beautiful make-up, and the new sweet line was the inspiration for this article. Above are the new and limited edition ‘macaron’ puff blushers – so cute!

I have the white version of this box, but as I don’t get on with Japanese foundation colours I use to keep my false eyelash glue in!

Chocolate-inspired and (almost) good enough to eat!

Oh Anna Sui; producer of some damn gorgeous make-up and packaging! Black roses are not just a teen-goth’s dream any more!

More fabulous colours in bottles that are a work of art in their own right

Well, all that stunning make-up has left me wanting to put on a bit more blusher before I hit the town tonight! Although I love shopping for make-up in department stores, I often prefer the softer lights and bargain prices of Don Quixote instead – you can find me in the Akihabara store; the make-up section is much quieter here due to the overtly male neighbourhood! So readers, any beauty tips you’d like to share?

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7 Responses to Beautiful Japanese Make-up; Make Me a Star

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  2. sohui says:

    I have to say, I am a Dolly Wink Convert (even though i’ve yet to try the eyelashes).
    I bought the liquid liner about a month ago along with the eyelash case and it’s the best one i’ve ever used. I don’t think I will ever use anything else, it’s so easy it cuts down my make-up routine by about 10 minutes.

  3. Tokyo Telephone says:

    Thanks for the recommendation, I’ll have to pick up the Dolly Wink eyeliner next time I see it! 🙂 (I’m not a huge fan of the lip concealer – it’s a bit too thick & cakey for me :/)


  4. Tori says:

    I absolutely love how fun & cute Japanese cosmetics are packaged ♥ I’ve been wanting to try the Creer Beaute & The Rose of Versailles line for a while so I will definitely check out that eyeliner pen when I get a chance, haha! ;D

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  6. Tokyo Telephone says:

    I love eyeliner pens! When I’m in the mood for a sharp line rather than a smudgy look, they’re really fab.

    I’ve kept a ton of my old make-up packages as they’re so lovely I can’t throw them away! 😉


  7. Lisa says:

    I looooooove buying make up here! There are good, great and amazing products back home too but… they’re just not as pretty/cute!!!

    Browsing the make up aisles here is like going to a candy store. Colourful, sweet…no calories though, heaven! ^^

    I am desperately waiting for the Dolly Wink foundation – using up all my old ones until then. o.O

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