Here you will find an A-Z of all the Japanese fashion brands that we have covered on Tokyo Telephone in a dedicated article. If you cannot find what you are looking for please feel free to search the blog via the search box to the right.
14th Addiction – Very cool industrial nomad flavored celebrity and rockstar favorite.
5351 Pour Les Hommes – Classy street style with credible high-fashion leanings.
Alter Venomv – Acid Rock drenched Gyaru-O brand with visual leanings.
Aptform – Cutting-edge textiles and classic craftsmanship make this a favorite amongst the avant-garde of Tokyo.
BREAKS – Japanese designers based in London who offer a fresh perspective on punk.
Civarise – A 109-2 juxtaposition of apocalyptic and futuristic flair with very slim styling.
Christian Dada – Luxury punk from one of our favourite Japanese streetwear designers.
Diet Butcher Slim Skin – Very classy punk inspired street fashion.
Dummyhead Depaysemen – This gothic brand straight out of Vantan is without a doubt one of the ones to watch for fresh genderless designs.
Fuga – The darkest of all 109-2 brands, never gothic, always fitted and gorgeous.
Galaabend – Perfect male fashionable streetwear.
Goa – Native styling meets the US Army and creates an iconic street brand.
Gut’s Dynamite Cabarets – Originally famous for their underwear, their fashion star is rising fast.
h.fractal – Accessible Japanese couture.
HEADL_INER – From one of the founders of the legendary Roen comes a new contendor for the Japanese street-wear crown.
Hiromu Takahara – The absolute peak of footwear from the creator of Roen.
HNBM – A brand obsessed with the beauty of contrasts from Hisashi Hoshino.
Jackrose – Along with Luv Maison these are the kings of vintage biker. Great quality and value.
Julius – Avant garde trend setter that dictates the mainstream.
Jury Black – Very unisex brand featured in Popteen as well as Men’s Knuckle with a UK rock vibe.
Juvenile Delinquent – Think classic Yakuza with Japanese prints and gorgeous excess.
Juvenile Hall Rollcall – Absolute edge from the heart of Ura-Harajuku made famous by Root Magazine.
KMRii – A single item from this brand is a passport to timeless cool.
Kohshin Satoh – Luxurious gothic masterpieces for the Tokyo elite.
LESSTHAN* – Classy rock inspired street-wear with simple yet striking detailing.
Makin Jan Ma – London based Japanese designer who makes costumes for the characters in his short films to outstanding results.
Mastermind Japan – The ultimate in Japanese casual luxury style. Instant status symbol.
Midas – A classic 109-2 brand that does the Onii-kei look damn well.
Moonage Devilment – The antidote to overdone rock-styling, oddly from the rocker Kiyoharu.
Morgan Homme – Slightly preppy but great for basics with subtle styling and a high quality of finish.
No, No, Yes! – Cutting edge leather tailors who actually find new things to do with this the oldest of materials.
Phenomenon – Absolutely avant garde street fashion of the most masculine variety.
Rhydeal – The umbrella group for a number of clothing, cosmetic and interior fashion brands.
Roar – Luxury casual wear known for their collaborations and crossed guns motifs.
Roc Star – Very edgy street label.
Roen – The brand that most of the Gyaru-O 109-2 brands want to be that takes hard wearing street style to the limit.
Rynshu – One of the cornerstone status brands of Tokyo. Only the seriously rich need apply.
Schlussel – Beautiful bohemian chic with a hint of rock.
Share Spirit Homme – the men’s line of the timelessly cool Share Spirit.
Sheine – Hard sporty OraOra style.
Shellac – Exceptionally high quality street style from the designer of 5351 Pour Les Hommes.
Sos Te Nuto – ever wondered where the high-ranking Hosts get their suits from? Here is your answer.
Tarzan Kick – Hand drawn primitive fashion that borders on art and anarchy at the the same time.
THUNDERBOX – Geek-chic done well for a change…
Tornado Mart – A brand with a religious following that does glam rock and almost everything better than anyone else.
Ultra Violence – Takes Araki Hirohiko’s Jojo designs directly into the realm of fashion.
Vanquish – Classic Gyaru-O brand that is becoming ever more grown-up with a darker palate of late.
Yasuyuki Ishii – Post-apocalyptic fashion at its absolute peak.
Yoshio Kubo – Concise and creative creations for the modern man of the world.
Yuima Nakazato – High fashion couture designs.
Xampagne – Influential unisex fashion.
6% Dokidoki – Undisputed leaders of Harajuku kawaii fashion
Algonquins – Harajuku-style neo-punk
Angelic Pretty – Lolita fashion brand primarily sweet style
Anrealage – One of the most innovative designers out there, but with a certain naivety that makes the brand pretty accesible.
Baby Shoop – B-gyaru style; sometimes controversial, but always fun
Baby the Stars Shine Bright – Long-running lolita frashion brand
Backs – Sister brand to Gilfy & ReDark featuring popular gyaru fashion
Banal Chic Bizarre – Vintage and original items from up-and-coming young designers
Barairo no Boushi – Weird and wonderful headwear for eccentrics
Barak – Underrated gyaru brand
Bedsidedrama – New designs, vintage styles
Cecil Mcbee – Phenomenally popular gyaru band, very trend-based
Charmant – High fashion feminine shoes
Dazzlin – Mainstream fashion with a vintage flair
Delyle – Gyaru brand highly influenced by classic Chanel style
Dilga – Mature and stylish gyaru fashion
Dresedundressed – Beautiful unisex designs
Emily Temple Cute – Otome lolita fashion band, with antique influences & crazy prints
Emily Temple Lulu – Children’s clothing from the above brand
Emoda – Mode-gyaru brand produced by Ena Matsumoto
Esperanza – On-trend gyaru shoes, sister brand to Twisty & Diavolo
Etw. Vonneguet – Extremily Avant Garde, but accessible unisex fashion.
Everlasting Sprout – Up-and-coming fresh designs
Flag-j – Popular gyaru shoes
fur fur – La Foret favorite, appropriately enough aligned with Mori Girl trends
Frou Frou de Sucre – Kawaii & amazing bags
Galaxxxy – Neon fun from the brain of Kaoru Watanabe
Garter – Up-and-coming designers in cool Koenji
Gilfy – Gyaru-favourite, accessible designs for fashionable girls
Gimlet – Relatively new brand, influenced by high-end designers
Glad News – Accessible fashion from Shibuya
Gramm – h.Naoto sub-brand, with an antique chic gothic feel
Grimoire – One of the original & best vintage shops in Tokyo; true dolly-kei style
Hell Cat Punks – Traditional punk style from Harajuku
Hisui – The new street couture; one to watch
h.Naoto – Harajuku neo-punk leader, spawning a huge amount of sub-brands
Innocent World – Classic lolita must-have brand
In-Process – Up-and-coming inspirational new designer
Issey Miyake – Big brand, innovative designs
Jesus Diamante – High-fashion high-end hime gyaru, comes with a royal pricetag
JSG – Long live haade (flashy) gyaru!
Kazushihara – Recent BFGU graduate destined for greatness who seems to have found a niche in safety pin structures
Liz Lisa – Perennial feminine favourite for any Tokyo fashionista
ma*rs – Unique gyaru style, celebrating 25 years of pink & black coordinates
Majolica Majorca – Gorgeous make-up in gorgeous packaging
Mary Magdalene – Classic lolita brand for lovers of opulent style
Me Jane – Sister brand to Ma*rs, trend-focused
Mercury Duo – Gyaru style with a vintage flair
Metamorphose – Lovely lolita fashion brand, not afraid to innovate
Mikio Sakabe – Urban Occult done right with one eye on pop culture
Milkfed – Off-beat trends from Harajuku brand
Min Plume – Girly style popular with the younger crowd
Minir Dees – Trend-based and French-influenced feminine brand
Moi-meme-Moitie – Elegant gothic lolita from Mana
Monomania – Unisex unique monotone fashion
Murua – Mode gyaru style, produced by Momoko Ogihara
Pink House – Perhaps the original lolita brand, more antique to modern eyes
Runurunu – True individual design
Sex Pot Revenge – Neo-punk style from the Harajuku streets
Share Spirit – ethnic designs from around the world from various ages come together to make this one of the most popular cult brands in Japan.
Sister – Simply the best hosiery around
Soareak – Stylish clothing from a girly favourite
Spank! – Vintage Americana and original items from fairy-kei pioneers
Spiral Girl – On-trend fashion from gyaru boundary-pushers
Super Lovers – London/Tokyo fashion fushion
Swimmer – Simply the cutest accessories and homeware
Titty & Co – Hilariously-named fun feminine fashion
Tokyo Bopper – Unisex iconic Harajuku shoes
WC – Chinatsu Wakatsuki’s fun and fashionable brand
Alice Black – 70s & 80s inspired punk jewelry that has gone done a storm with the fashionistas.
and meat… – Visceral leather and brass work in Koenji.
Artemis Classic – Mainstream trend heavy silver jewelry, but of very high quality.
Atelier Shima – Pirate Jewelery that has no equal.
Bloody Mary – Unisex and breathtakingly beautiful gold and silver with detail unmatched.
Chigo – Punk rock style from a band that doesn’t play music.
Chrome Hearts – No introduction required here.
Deaf Breed – Organic masterpieces from one of the coolest guys in the business.
Dicokick – Kitsch and cute designs
Gaboratory – The work of Gabor Nagy who many agree is the founder of men’s jewelery as we know it today.
Galica – Fun Mexican inspired Kustom accessories.
Gondoa – Sterling Silver and Brass inspired by nature in Harajuku’s La Foret.
Holloow – Ken Blood makes visual jewelery that is a witty as it is gorgeous.
Justin Davis – The silver brand synonymous with pretty much every subculture in Japan.
Legio Made – The most beautiful and detailed mystical jewelery you can possibly imagine. Recommend.
Luciferian Art – Heavy Metal born hand made jewelry from the exceptionally talented U-Ki Amagai.
Lone Ones – Serious luxury and status silver from Leonard Kamhout.
Mad Cult – Cult, heavy, rough biker jewelry with a great sideline in custom bike parts.
Q pot – Innovative and cute stand-out designs.
Senju – Finely sculptured dark imagery.
Share One’s Fate – Classic Gothic Biker Jewelry – the Japanese Gabor (and I don’t say that lightly).
Skuranger – Stunningly accurate skull and bone jewelry who does a good side-line in specimens.
Solitary Goat – Back to basics sterling silver animal jewelery of exceptional quality.
Strange Freak Designs – Genuinely disconcertingly characterful silver jewelry.
The Mint House – The kitschest cross-stitch you’ll ever see.
Vintage & Petals – Organic jewelry perfect for mori girls