Bring on the Noise have joined forces with the face of the 70s “No Wave” New York underground art punk scene – James Chance in a chaotic mix of vintage scruff and genuine class. It is a collection that mixes anarchy with art putting reclaimed fabrics next to cutting edge waterproof ones, and geranium prints mixed with punk details. Aside from James Chance they have also worked with RT for the accessories and Libertas for the sturdy shoes and it all builds to a flawless streetwear collection that sits comfortably on the formal / casual line that seems to be the Tokyo flavor of the moment. Certainly you can imagine these clothes disseminating with ease onto the streets of Tokyo, but there is just enough art, thought and quality behind this brand to make sure that they transcend the street style norm.
The presentation for the lookbook is a fitting homage to the 70-80s art punk movement, but don’t worry I have some nice clean pictures (where you can actually see the clothes) later on…
I don’t think I need to say more more about this really. The look is basic, it does the job and people who love it, love it. To be honest the cutting work, pleats and hand-stitching are all a bit secondary to the atmosphere. It think that is why Japanese brands like this can survive so easily, the customers trust the general vibe of the brand and the designer can fuss about honing a look with nice little touches here and there. The quality is there and the cool is timeless.
Isolated looks next:
There you go, job done. If you want to read up on the brand then the best place to do it is over on their official blog and Studious in Shibuya, Shinjuku or Harajuku is going to be your best place to shop them in Tokyo (oh and they have an iphone app as well which you should have a good play with).
Personally this might be a bit too casual for my liking, but I really appreciate the role that these kind of polished casual brands play in the Tokyo fashion scene. They may not stand out in a crowd all that much, but their output is literally faultless which is ultimately what raises the calibre of street fashion overall.