For a large helping of pocket-friendly cute, head down to CouCou! Most things are pink,  and everything is a jaw-dropping 315yen (£2/$3)! Perfect for stocking up on all things kawaii and frankly slightly unnecessary.

My favourite items include this set of spoons, just the ticket for princesses to stir their tea with:

And this retro donut place-mat that pushes the boundaries of good taste in the best possible way:

Recessionista kawaii has understandably been a big hit this year, as no one really wants to sacrifice their everyday cute injection just because the world’s economy is crumbling. Cheap, colourful and above all cute… it’s only 315yen!

Find CouCou:

Tokyo: 1st floor JPR  Daikanyama, Daikanyama-cho, Shibuya-ku, open 11am – 8pm

Kansai: 3rd floor, Ario-yao, Osaka, open 10am – 9pm


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