Under the Mark-Styler umbrella, along with previously featured brands Murua & Emoda, is Dazzlin. Unlike it’s mode gyaru sisters, Dazzlin favours a more vintage-inspired look, and last season saw a plethora of simple coordinates that echoed perfectly the feminine looks of past fashion eras. This up-coming spring and summer are less understated…
Where Murua and Emoda showed black & white and florals, the main of focus of Dazzlin’s latest collection is all about patterns! Polka and gingham remind me instantly of the 1950s in all it’s retro glory, and I think Dazzlin have done well to capture the sweet spirit of the era. I really enjoyed the mix of patterns and prints, flashes of red and reworking of denim that run throughout each outfit. This summer is all about frills, bows and puffs – puffy hair, puffy sleeves and puffy skirts – and shows Dazzlin at it’s flirty vintage best.
Read on for more huge hair and less fake eyes…
I’m really happy to see red back again! I simply adore the red shoes, biker gloves and frilled shorts
Red gingham – possible the most kitsch/kawaii combination ever! Oh, those red t-bar shoes…
Sparkly fringed ra-ra shorts? Count me in!
Really like the mix of pattern sizes and colours here, and although red & blue often feels too nautical, the peter-pan collar and bloomer-like shorts keep it on the girly side
Such an amazing outfit – the red really lifts the printed blouse and fringed playsuit
I’m pretty sure there was something almost identical to this cardigan & pink gingham coordinate in the Liz Lisa collection too!
Blue polka dots, and a Cath Kidston-like nod to the floral trend
This sweet babydoll dress look just perfect with the flash of purple petticoat & heart necklace and red polka dot heels
Now that’s what I call a skirt! It creates a really amazing shape on the body – perhaps we’ll be seeing more defined shapes from these brands in the future? I’m also predicting big things for these perfectly pretty polka dot shoes…
Vintage Americana – hand me glass bottle of Coca Cola and some roller-skates! (Or on the other hand, play ‘America’ by Rammstein at full blast – yeaaaah)
Although this collection from Dazzlin is less to my own personal tastes than the other Mark-Styler brands I’ve featured so far, I nonetheless find it truly enjoyable. My highlights are the polka dot shoes (get them now!), mis-matching gingham and touches of red in accessories and again on the lips; unusually, winter make-up crossing over to the next season, and a catwalk move away from the nude lip. I think this collection shows a real evolution of ame-kaji (American casual) style in current fashion, away from cowboy boots and jeans and back towards the fifties feminine cuteness that so resonated with Japan in the immediate post-war period. Hurrah for Dazzlin, a stand-out collection indeed.