Having looked at Etw. Vonneguet’s A/W 2012-13 Tokyo Fashion Week runway show yesterday, I thought we would continue on to the showroom and complete the picture. I can’t help but think that in the internet age that we find ourselves in, the latter is often the most interesting to the general public, who are keen to actually start planning their purchases seconds after the collection is unveiled. Certainly the turnaround time for people placing pre-orders and actually receiving them seems to be being driven down with each season meaning that there is an immediacy to the unveiling of the collection that wasn’t there before with the Fashion Week system. Personally I see it as a compromise between the underground fashion world where you have a dynamism like that which saw Christian Dada rise to fame, where he would send ten t-shirts or 3 pairs of shoes to Fake Tokyo without warning, and cause a rush to run to the store to pick them up, and the Fashion Week world that endeavors to introduce elements of artistic appreciation into how a collection should be perceived. In the case of Etw. Vonneguet it fits the drive of the designer Olga to put on showrooms all around Japan (which ended only recently) to really communicate with her audience, not only because the kind of people buying her clothes want that aforementioned immediacy, but also because one of the key concepts in her current work is how others might change her work.
As in her sign below the “a” is the unknown that comes between the designer and wearer, and that is what both I and the designer are looking forward to seeing when the collection is worn later this year.
The showroom at the Bunka Fashion Incubation where we caught her work.
Uncharacteristically bright colours for A/W, but more than enough black and moody gradients to keep me happy.
Etw. Vonneguets rapidly expanding accessory range, mostly in brass.
The very cool nail stickers for you to make equations that run across your fingernails.
As ever, the perfume that accompanies the collection. As the label says, it is not for your skin but the garment itself and completes the isolated sensory experience for each item.
Lots of beautiful Japanese wools turning up this season.
The shirts that both Rebecca and I are very taken with.
Olga has promised that this raindrop effect with turn up in her next collection after we saw it first on her current season shirts.
Very practical and cool mechanical items. In particular I like the locket style hinged ring.
This season Olga is using the same traditional Japanese textile factory for her dyeing as the beautiful Matohu.
Well there you have it, great stuff all round and rest assured that if there is any more news from this great brand we will let you know.