As a devotee of the Little Black Dress, I know that accessories can make or break an outfit. I’m guessing that W♥C’s would be well in the ‘make’ category!
In my last post on W♥C, I mentioned that this brand is a great example of fashion becoming fun again! And of course, the accessories are no exception – from feathery head-dresses to leopard print usamimi, why not update your current look with something wild? As you can see, I’ve gone with a red and black theme this time to match with the W♥C logo, and I’m really taken with the ‘police cap’ in particular! (Samuel notes that it’s now increasingly becoming more common to see ポリスマン for policeman rather than 警察 keisatsu!). I’m after a great corset belt, and this braided leather lace-up one is one of the nicest I’ve seen so far! Finally, for all those with a bow obsession (I know you’re out there!) take a look at these polka-dot babies: coming in at a whopping 35cm or 14inches… that’s over a foot of head-eating bow! A look for the brave, perhaps.
As in fashion blogging, it’s important to show face & personality to boost the impact of your clothing brand (Samuel & I have thus far declined to spread our mugs over these pages, but I think we’re in the minority!). Chinatsu Wakatsuki, by being the face of her own brand, creates a personal relationship with her fashionista fans. We’ve also seen this with the massive popularity first of チャリスマスタッフ charisma staff and now their blogs (such as Gilfy’s Emina), and with Tsubasa Masuwaka who’s made the transition from model to head of a successful cosmetic line, Candy Doll & Dollywink. We are the social networking generation, and for many people it’s a big draw to be able to see the person behind the brand. Of course, this is coming from Japan – land of the idol!
Is it important for you to be able to see the ‘face’ of a brand? Do you read staff blogs?