As a devotee of the Little Black Dress, I know that accessories can make or break an outfit. I’m guessing that W♥C’s would be well in the ‘make’ category!

In my last post on W♥C, I mentioned that this brand is a great example of fashion becoming fun again! And of course, the accessories are no exception – from feathery head-dresses to leopard print usamimi, why not update your current look with something wild? As you can see, I’ve gone with a red and black theme this time to match with the W♥C logo, and I’m really taken with the ‘police cap’ in particular! (Samuel notes that it’s now increasingly becoming more common to see ポリスマン for policeman rather than 警察 keisatsu!). I’m after a great corset belt, and this braided leather lace-up one is one of the nicest I’ve seen so far! Finally, for all those with a bow obsession (I know you’re out there!) take a look at these polka-dot babies: coming in at a whopping 35cm or 14inches… that’s over a foot of head-eating bow! A look for the brave, perhaps.

As in fashion blogging, it’s important to show face & personality to boost the impact of your clothing brand (Samuel & I have thus far declined to spread our mugs over these pages, but I think we’re in the minority!). Chinatsu Wakatsuki, by being the face of her own brand, creates a personal relationship with her fashionista fans. We’ve also seen this with the massive popularity first of チャリスマスタッフ charisma staff and now their blogs (such as Gilfy’s Emina), and with Tsubasa Masuwaka who’s made the transition from model to head of a successful cosmetic line, Candy Doll & Dollywink. We are the social networking generation, and for many people it’s a big draw to be able to see the person behind the brand. Of course, this is coming from Japan – land of the idol!

Is it important for you to be able to see the ‘face’ of a brand? Do you read staff blogs?


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5 Responses to Fun Fast Fashion from WC!

  1. brad-t says:

    I think even to show an outfit without including your face is somehow incomplete. As great as it would be to say that all clothes are equal on all people, this is just not the case; a dude with a very masculine face and a huge beard is going to look really weird wearing Buffalo Bobs, for example. I don’t feel like I can get a good feel for someone’s overall look without their face, which is arguably the most important part of one’s appearance.

    I do read staff blogs (well, “read” being used loosely as I don’t read Japanese) and they’re fascinating. I just wish they’d learn to use an actual camera; the tiny cell phone pics that show up on most blogs are pretty worthless.

  2. tokyotelephone says:

    I mentioned that Samuel and I have so far avoided posting proper photos of ourselves – do you think it affects our site in any way?
    Personally, I just don’t feel that is what our site is about and I’d rather people were interested in what we write about rather than how we look.

    I think the issue with staff blogs is that they are predominantly geared to be viewed on phones, hence the low quality photos; faster loading time, easier to upload and no need to edit. Most Japanese phones can perform basic Photoshop functions as well so it really does make sense – though I too share your frustrations! Tumblr looks great on phones though!

  3. brad-t says:

    “Personally, I just don’t feel that is what our site is about and I’d rather people were interested in what we write about rather than how we look.”

    These things aren’t mutually exclusive of each other, especially when you write a blog that is about style. People can be interested in both your appearance and your writing. I’m certainly going to be more interested in a stylish persons thoughts on style than someone who doesn’t practice it themselves. It doesn’t drag down the quality of your writing, but it does make things feel a little less personal.

  4. tokyotelephone says:

    Samuel & I have been thinking about posting more outfits shots, so that’s something for the future!
    I always enjoy your coordinates at harajuju 🙂


  5. brad-t says:

    Yes, please take more. They really add a personal edge to the blog.

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