In something of a dream come true for me, Spur Magazine have managed to unite the genius behind Jojo’s Bizarre Adventure, Araki Hirohiko, and Gucci to celebrate their 30th and 90th anniversaries respectively.  If you are not familiar with the world of Araki Hirohiko then this might seem a slightly unlikely decision to mark such a high profile anniversary of a foreign brand with a Japanese manga writer, but for those who have seen his work it should be patently obvious.  Not only is his work full of incredibly fashionable characters, but he has even named his characters after famous fashion designers in the past (including Gucci).  For his part of the collaboration he has written an original story for Spur Magazine full of references to the history of Gucci and where the characters are decked out head to toe in A/W 2011-12 Gucci.  Take the following image from the Spur Manga for example:

Which features a good number of the following items:

Araki Hirohiko has managed to fit the collection very neatly around his own aesthetic, mostly because his rich dynamic style isn’t that far off the carefully lit dynamism of a Gucci runway in the first place.

For your viewing pleasure I have put together some more comparisons of the manga with reality:


And one more:

Personally I think he has done a fantastic job of converting Gucci to his own unique world of distorted perspectives and proportions and somehow managing to make Gucci even more glamorous than it is in reality.  Jojo nerds like me will also notice the serendipitous use of the double “G” logo that echoes part 5 of the Jojo story which just so happens to be set in Italy where “Jojo” is renamed “GioGio” (maybe that is just one for the fans to enjoy – sorry!).

Anyway, I think we can all enjoy some selected pages from the manga produced for Spur, enjoy playing “spot the Gucci”!

If you want to see more then you will have to run off and pick up the October issue of Spur which is confusingly in shops right now.  Hopefully, I have also managed to convince you that the manga is worth your time as well and don’t forget that he has also collaborated with Ultra Violence for a Jojo themed clothing line if you fancy declaring your interests sartorially.

As for me I will continue stomping around in my spurs in a homage to Gyro Zeppeli from Steel Ball Run and I just hope that someday Araki Hirohiko’s designs are realised in fashion someday soon.

To be Continued …

Tagged with →  
Share →

16 Responses to Gucci 90th Anniversary X Hirohiko Araki 30th Anniversary

  1. Gervin says:

    This is amazing! So beautiful. I saw this last saturday in Shinjuku and every passer would stop and take pictures of the Gucci x Araki x Spur window.

  2. […] friends from Tokyo Telephone made a fantastic article about the said collaboration. Click HERE to read it. They also have good photos of […]

  3. […] più fruibili, andate a vedere dove ne hanno parlato (in ritardo rispetto al sottoscritto) qui. […]

  4. Samuel says:

    @ Gervin,

    Glad you liked it, I am afraid I have to confess to being a serious Jojo fan and given the sales numbers for anything Araki Hirohiko touches I must not be alone!


  5. […] Araki’s distinct art style is not only recognizable from Jojo’s alone, but as well from the magazine covers and art speculations like with Rohan at the Louvre. The story behind that, from what I found, was […]

  6. […] これにあわせて雑誌SPUR (シュプール) 2011年10月号別冊付録の『岸辺露伴 グッチへ行く』に続く、 […]

  7. […] sites and blogs are confusing this collaboration with Gucci’s previous first collaboration with the Japanese artist in 2011 and posting the wrong illustrations and window displays. Araki worked with the Gucci brand in […]

  8. […] is known for it’s fashionable characters. Why, a few of them even became official models for Gucci, including our beloved mangaka, Rohan. Now, you can accessorize with official Rohan items from […]

  9. […] JoJo diventa così un benchmark per lo strambo e il perturbante, con corpi flessuosi dai colori assurdi (manifesto anche il suo amore per Gauguin e i postimpressionisti) in pose divenute iconiche, come la JoJo-dachi che vedete qua sopra. Non solo: l’insana passione di Araki per la moda di ogni epoca gli permette di creare un vestiario allucinante, al punto che Gucci chiamerà l’autore per una collezione ispirata ai suoi personaggi. […]

  10. […] Another source of inspiration for the poses in JoJo’s Bizarre Adventure, as well as for the clothing, was European fashion models. Araki, the mangaka, used a variety of fashion illustrations as references when creating JoJo’s characters, including artists Antonio Lopez and Tony Viramontes whose work has appeared in popular publications, including Vogue. According to, Much like the poses, the clothes that certain characters wear are references to fashion shows, kink catalogues, and haute couture. There’s so much overlap, Araki actually collaborated with fashion house Gucci!” […]

  11. […] de sus personajes, tiene sentido que la firma de moda Gucci lo haya invitado a colaborar para una exposición en Japón realizada en 2011 y que el museo francés del Louvre lo incluyera junto a otros cuatro artistas a […]

  12. BestFinlay says:

    I see you don’t monetize, don’t
    waste your traffic, you can earn extra bucks every month with new monetization method.

    This is the best adsense alternative for any type of
    website (they approve all sites), for more info simply search in gooogle: murgrabia’s tools

Leave a Reply

Your email address will not be published. Required fields are marked *