Fun is a word that been missing from fashion for far too long, but never fear! W♥C is here!

From cute characters to kitsch prints, the brain-child of Wakatsuki Chinatsu is most definitely fashion at it’s fun, fabulous and flirty best. I love her irreverent takes on character-based goods, and her scatological sense of humour – I wish I had the guts to wear the ‘pee & poo’ jeans seen above!

Aside from the upbeat designs, what’s really got me respecting Ms W♥C herself is her spring/summer collection mission statement: Fashionable young people long for abroad… But one side of me says, ‘wait a second, pay more attention to Japan’, and another says ‘I want foreigners to know’. W♥C’s summer, these two wishes clashed with each other. This is great statement that rather echoes the ethos of! Chinatsu, you have my full support, and a large part of my heart & paycheck!

Find W♥C:

Shibuya 109, 8th floor

Shinjuku Lumine Est, 1st basement floor

Osaka Hep Five, 6th floor

WeGo Harajuku, 2nd floor


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7 Responses to I heart W heart C

  1. […] more versatile. Finally, if the idea of wearing a British flag sits a bit oddly with you then try W♥C – I’ve always wondered why fashionable young Japanese people tend to wear the flags and […]

  2. […] there’s something for everyone! I love the pink printed t-shirt, the image reminds me of Wakatsuki Chinatsu! Of course I had to post the red hat – the perfect eye-catching finish to a monotone […]

  3. […] my last post on W♥C, I mentioned that this brand is a great example of fashion becoming fun again! And of course, the […]

  4. Kristen says:

    Is there any way to buy this brand of clothing online???

  5. Tokyo Telephone says:

    I think you’ll have to go through a shopping service, I’m afraid.


  6. susan says:

    “There is a girl in Sydney selling WC. I stumbled across her blog about WC
    but she also has an ebay store selling it.”
    Sorry I forgot to insert the link hee hee.

  7. Rebecca says:

    @ Susan – Thanks for your comment! Cute blog too 🙂

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