Proving that there’s more to spring and summer fashion in Japan than wide-leg trousers and peasant blouses; get an eyeful of JSG. Always ones to follow their own trends, pop-rock gyaru JSG have produced a collection that’s full of animal prints, colour, rock themes and above all… fun. This is a brand that appeals to fans of Coco Lulu‘s brightly coloured signature look, but with a far edgier style, much like TutuHa.

Although I’m not a fan of the face stickers, I do really like the main model’s make-up: dark smokey eyeshadow, whopping huge false eyelashes both top and bottom and violet contact lenses. Surprisingly, I’m quite fond of the eye make-up with dark red and nude lips – the red belies more of the rock influence, while the nude clearly centres the look in a more traditionally gyaru context. (This paragraph may not make much sense, mostly because I was on the vino last night, and a bacon sandwich just isn’t cutting it like it used to. Ah, the ravages of time. )

I wish I had enough hair for double/bunny buns. Love it.


Read on for less tongues and more colour…

Tousled hair & a crop top – stripes & a studded collar.

A bit kiddie-goth, no?

Rock jewellery, knitted slogan jumper, dark eye make-up & nude lips. Oh, and a top hat.

Amazing leopard drape… thing, made very JSG with the exposed zip.

Is it wrong that I’m posting this just because I find it a bit hilarious? It looks like something a barmaid would have worn in the 1970s. I’d pair it with vast amounts of chunky gold jewellery, and a huge smile.

This top is available in a few colours, but I think the red would look most striking under a sheer shirt – a great way to add a pop of colour. I might have to grab one or two of these…

I’ve been living in my leather shorts recently, and this frilly pair with metal eyelet details are a really fun alternative to the polka dot & check pairs that have been a spring staple for sweeter brands.

I love the almost coral shade of pink of this rather punky destroyed top. There’s nothing more fun than sitting down with an old t-shirt and a pair of scissors…

I’m pretty sure the bones on this cape-like hooded top spell out ‘ROCK’, which is y’know, the kind of music I’m sure bones would enjoy.

A classic JSG look, that’s also a TutuHa staple: cute rock imagery, and detailed inner, with a short and fluffy net skirt. I’d love to see this outfit with some huge plastic jewellery and the double bun hair style of the first catalogue shot.

Ha, I just love a slogan! JSG do, as do pop fashion favourites House of Holland & Jeremy Scott. (I’m currently sleeping in an ancient FRANKIE SAYS RELAX t-shirt. I’m nothing if not classy.)

And finally: because everyone needs a pink jumpsuit with rude words on it in their wardrobe. I am so looking forward to seeing someone, anyone, wear this. I just don’t have the guts. Do you?


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5 Responses to J S G – Queens of Colour

  1. Tori says:

    That YES I’M SURE knit is ❤
    & I agree, the makeup is totally fabulous sans those tacky face stickers XD

  2. […] J S G – Queens of Colour | Tokyo Telephone – Your Direct Line to … […]

  3. giselle says:

    oh that pink jumpsuit reminds me of skip beat the manga and anime, lol where the main character has to wear a bright pink jumpsuit and it says love me in the back as the logo hahaha ^__^

  4. Tokyo Telephone says:

    JSG is so much fun!
    (No thanks to the face stickers though!) 😉


  5. Tokyo Telephone says:

    I’ve never seen that, but I’ll have to check it out now!

    Lovely blog, by the way! 🙂


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