Tokyo streetwear masters Jackrose and Luv Maison return to form with a simple clean take on the rock / biker aesthetic that we know and love. For a 109 Mens brand they are showing remarkable restraint this season with very little of the fussy detail that was all over their S/S. Perhaps they are reflecting the austerity of the times, and with real leather jackets that come in at the best part of 20000 yen they are certainly pitching the brand at those who appreciate “Real Clothes” but can’t quite make the stretch. Whatever their reasons, I am always a fan of Jackrose season on season because they seem to understand that the vast majority of men’s fashion centers around key basics – the principle that a good fitted leather jacket, jeans and a pair of stout boots is pretty much all you need to build a cool look around, anything else is a bonus.
To guide you through the collection I thought I would look at the three sides that make up the brand (not unlike Buffalo Bobs): the core American Biker inspired line, Luv Maison which is slightly more European fashion focused and their basics. So lets kick off with Jackrose proper:
And as always they have brought in Worst and Crows writer Hiroshi Takahashi to illustrate a character wearing the core Jackrose look:
You have to try quite hard to go wrong with this look, as you can see from the line-up of Jackrose soldiers that are always out in force on the streets of Shibuya.
Mixed in with the Jackrose core line is the “Vintage” line that does premium jackets, often in the same designs but with better quality leather and hardware. That way you can still have fundamentally the same look, in real leather that will last, but at a fraction of the cost – nice one Jackrose!
Told you you can’t go wrong with it. As for individual items, for me it is all about their ivory coloured jackets:
And I always have time for a nice pair of boots (if you missed it, check out this article on classic boots).
Good stuff all round, but where they are really shining this year is the Luv Maison line which is their more fashion forward line (think Buffalo Bobs Noir).
Always glad to see UK rock influencing Japanese fashion, and this year Ace Cafe is working with Jackrose to produce a couple of items, not to mention that the Rolling Stones are continuing their mini-collection with the brand. Ah, a rare chance to be proud of my English heritage!
Awesome lining on the right!
And the actual Luv Maison solo collection:
Hints of Julius on the left, but in a really accesible way. Talking of accesible, there is always their basic items that can easily form the basis of any man’s wardrobe:
Nice classy stuff by anyone’s standards, and as you can see striking a nice balance between quality and price.
Well there you go, a classy and affordable collection, with not too much excess detail, but you could always bring out the biker edge with your own accessories. As for me, I always think of Jackrose as a great place for quality basics and I am pretty sure I will always have time to pay a visit to their bastion of classic cool in Harajuku.