Jewelna Rose is familiar to those who like pretty bags. ‘Nuff said. Well, okay, maybe not quite enough. Jewelna Rose has made a name for itself among the fashionable young ladies of Japan who like to read CanCam, JJ and Ray magazines while they sip lattes and trot around with Eiffel tower print scarves. The last part of that sentence was mostly conjecture, but I think you get the general idea about Jewelna Rose’s consumer demographic.

In keeping with the current reason trend of all things 70’s inspired (denim, white shirts, floppy hats, retro chic, etc), Jewelna Rose’s collection for this summer, featuring Rinka, is all about the straw. Straw bags, and hats, have been hugely popular for the past few years and with the return to bell-bottomed vintage they’ve really come into their own. This season paisley print scarves and pompoms give a more adult look, and there’s plenty of denim and coloured wicker for everyone!

Pearls, lace, roses… bon voyage indeed! Click through for more.

Not very keen on the colour combination, but I love the teased edging.

I wish I had a chair like that. I could lounge like a pro.

Denim, plus quilting and chains – a touch of the iconic Chanel bag?

There’s something quite picnic-basket like about these. Quick, to Yoyogi park!

These small suitcases are so adorable! I’d love the mint one if I could guarantee its safety on international flights.

Another R for Rebecca? I think so.

I don’t really know many surfers who would carry that, but to each their own. The tiny wicker bag is lovely though.

I feel like I should say something about the decline of the designer ‘it’ bag and the rise of more mid-range bags such as these, but the honest answer is that we’ll just have to wait and see whether we’re about to witness the fall of the LV logo bag in Japan…

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2 Responses to Jewelna Rose – Bags for Ladies who Lunch

  1. Tori says:

    Really like the luggage & the ‘wicker basket’ bags~ really cute ♥

  2. Tokyo Telephone says:

    They are so cute! I love all the pastel shades, so lovely for spring 🙂

    R

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