We’re saying a fond ‘hello again’ to everyone’s favourite Japanese Super Girls JSG here at Tokyo Telephone today – get those sunglasses ready, it’s another bright and bold fashion season!
I have a huge soft spot for JSG, and it’s hard not to when clothes looks this much fun! I think it’s really interesting that JSG, although being defined as a gal brand and having set up shop in gyaru-heaven 109 in Shibuya, with a couple of changes to styling could look equally at home in Harajuku’s La Foret. Occupying a place in Japanese fashion alongside Galaxxxy and Super Lovers, never let it be said that JSG are shy and retiring wallflower types, oh no. There’s a huge array of prints and colours for this season, and while the make-up doesn’t fully commit to the style as it did last season, arguably the current flicks of eyeliner compliment the black base of many outfits.
I really like the accessories that have been produced here too – bones, huge plastic chains and lightning strikes just scream of JSG’s playful take on trends. I can’t help but think they’ve done pretty well to capture the kind of teenage neo-girly punk vibe that’s been gaining a huge presence on the internet; you only need to see how many times any photos of strange-stunning goth kids and platform shoes get reblogged and shared. So how do JSG faire in the cool stakes? Coloured hair: check. References to mortality: check. Animal ears: check. Creepers: check, of course. Of course, this isn’t a breathtakingly new look to come from JSG, but perhaps their perfect time to take over the world with neon leopard print?
Felling ever so Super Lovers with the Union Jack print there! Also, that is some quality hair.
It’s like the utter epitome of teenage fashion.
I’m pretty sure the boots are Dr Martens, but as for the creepers… I don’t think they’re Underground? Either way, a great mix of punk and exciting gal elements.
Okay, right, um… I really want the whole outfit on the right. I’m also kind of obsessed with the faux fur hoodies too.
The yellow biker gloves are amazing! I also feel the need to reiterate how amazing the hair is.
Everything is so shiny and bright.
Will JSG being staging a revolution in your wardrobe this winter? See more at the JSG homepage here.