It feels like a while since I’ve looked at anything particularly frilly, so let’s remedy that as soon as possible!

I’ve had an on-off love affair with lolita fashion for many a year (it’s gorgeous, but if I’m rushing around to shows and meetings the layers of petticoats aren’t going to do me any favours!), and while I’ve always leaned towards the darker end of the spectrum, I’d be lying if I said I didn’t harbour some deep feelings for brands such as Juliette et Justine. I love the romance of it – the prints like antique storybook illustrations, the soft colour palette, the air of refined Victorian debauchery that comes with such excess… Okay, now I’ve just drifted off into my own little world of street urchins, miniature princesses and foggy London. Kudos to Juliette et Justine for bringing such classic daydreams to Tokyo of all places.

It really makes me wonder about the impetus behind choosing lolita fashion over ‘mainstream’ clothes. I know some like the feeling of belong to select group, others like the modesty aspect (which baffles me slightly), and yet more find themselves dissatisfied with certain realities of modern life. If you dress in lolita fashion, why does it appeal to you?

Dragging myself back to the matter at hand, let’s heave a collective sigh over just how beautiful Juliette et Justine’s spring summer collection is…


One, two, three… sigh. Click through for more…

Please excuse me while I just make little gurgling noises over how stunning this collection is. To describe in material terms would almost be a sin.

A selection from the site;

Would totally wear this. It really reminds of Vivienne Westwood’s romantic phase; I have a t-shirt that almost matches this print! I think this kind of dress is a great way to incorporate this kind of aesthetic without actually covering yourself from head to toe in lace.

I’m having hot flushes just over the print. Glass of water, please!

Yes, that’s a rabbit in there.

Ha, I love the styling in the main shot.

Gorgeous colour scheme; it’s like the roses have been brought to life!

I love how over-the-top the choker is. More jewels! More pearls! More crosses! More! I can image the design meeting right now…

Versatile, and dare I say it, a lovely little weekend DIY project for a crafty lolita.

This outfit really interests me as it’s a great example of a less structured lolita coordinate (both top and skirt seem far softer in appearance and texture than a typical blouse and skirt combination), yet it elegantly captures all the fun and frilliness of lolita to a T – or should I say tea?

Oh Juliette et Justine, were I more romantic and girly, you’d be in my wardrobe right now. As it is, you’d have to fight it out against leather jackets and leggings, so perhaps it’s best if I leave you for someone else to appreciate.



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4 Responses to Juliette et Justine – The Princess in Spring

  1. I love Juliette et Justine, but I don’t think I’d wear it (except maybe for special occasions). I do wear Lolita though, mainly sweet and sometimes gothic. What I like about it is basically the silhouette and the bright colours, cute print motifs… it’s just all-around adorable. I like wearing super-cutesy dresses paired with goth-y platform boots and spiky accessories!

    I don’t really care much about modesty or such, though, I never wear bloomers and rarely blouses or long sleeves.

  2. Tokyo Telephone says:

    Thanks for the comment, Ms Sugar – we’re loving your gorgeous blog too! Very inspirational 🙂

    That sounds fantastic! I too am a fan of non-traditional lolita coordinations, and you can’t get better than a good pair of boots.

    I’m not one for modesty either; even though I keep pretty covered it’s out of a love of long drapes rather than modest values!


  3. Sarah says:

    It appeals to me because everyone tells me I look like a little girl, and damnit, if that’s the case, then I’m going to milk it for all it’s worth until I can’t anymore!

    … Well, that’s true. But it’s not all there is.

    It’s the first style I really threw myself into. I knew that I enjoyed dressing like a schoolmarm sometimes, and that I liked dressing like a little kid other times, and lolita is pretty much the only style that allows for both in the same wardrobe, maybe even the same brand.

    I think one of the reasons I like lolita because whether it’s with poofy, ostentatious extravagance, or slimmed down, elegant aristocracy, there are many ways to arrive at the same ideal, and that ideal is dressing like a time gone by, trying to recapture it in feeling and style — be it classical styles liks Mary Magdelene or Victorian Maiden, a more 1950’s retro look, like some of Metamorphose’s offerings or Angelic Pretty’s recent French Cafe, or simply recalling childhood, as most sweet loli tends to do, with their candy colors and cute prints.

    I also like lolita because I love weddings. That’s a weird connection to make, I suppose, but I’ve always been fascinated with bridal gowns and finery. Some people say, “Oh, why would you want to look like a meringue??”, but I say to them, well, why wouldn’t you?? Meringues are great!! So lolita, especially sweet/shirololi is sort of a bridge in between the “one-time only” appeal of a bridal gown and something that could go in your wardrobe. Considering it, it seems a bit peculiar to me that a style known as “lolita” would make me think of something considered a milestone of adulthood. Maybe it’s the mix of the two that I enjoy, because brides get to dress up in big floofy dress if they want and nobody’s gonna tell them otherwise. Why should you not get to do that whenever you feel? Because the bridal industry says so? Hell with that!

    Lolita represents the facets of me that I prefer the general public be privvy to. That having been said, I don’t find a lot of fetishism/sexuality about it. It’s not that I’m ashamed of my sexuality or the idea of being a sexual creature; rather, it’s that I don’t need the rest of the world to see me as such. Certainly there are people who think it’s some kind of sexy thing, but if I were to let that control what I wore, would I be concerned about shoe fetishists? Should I not wear shoes, because someone might look at them and get off? And then if I did, if I went barefoot, what about foot fetishists! All in all, it’s not a feeling I have about it, but I can’t control if other people think differently. I’m happy to just be cute, and I find I don’t really care if somebody out there /does/ find my outfit erotic.

    Likewise, I don’t mind if other people don’t like enjoy lolita — it doesn’t hurt them if I dress up and indulge myself a bit. It’s not to say I don’t feel a little self-conscious about putting on a big ol’ floofy skirt and flouncing about town, but perhaps less so in Tokyo than I might in Boston. And that ties into a matter of when it’s appropriate to be a cupcake. Lolita doesn’t really have much business showing up in the workplace, but neither does most anything with a distinct personality or style, come to think of it. Hm!

    I think, all in all, I like lolita… because I don’t dislike lolita.

    好き. だから好き.

  4. Rebecca says:

    This is by far the best comment on anything ever. Thank you so much for taking the trouble!

    I always find these kind of… personal fashion stories utterly fascinating. I love hearing how people with a niche common interest find their path. If it’s okay with you, I’d like to quote from your comment in a forthcoming post 🙂


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