I wasn’t hugely into dolls as a child, but I have fond memories of constructing a ski slope for my misfit Barbies out of an old sheet. That’s about the extent of it, but of course, as with much in life such as clubbing, weddings and getting out of bed in the morning, it’s the dressing up that’s the fun bit. Junie Moon do spectacularly well making an art of Blythe doll customisation, and I’m pretty jealous of the duds these dolls  get.

I have to confess that I don’t know too much about doll collecting and whatnot, but Junie Moon do have a pretty hardcore international following already, undoubtedly because they’re awesome at what they do. In their Daikanyama store (which we tripped over while looking out for Shellac’s flagship – go figure), the intersection between doll, culture and fashion suddenly becomes apparent, even to an outsider like me. It’s a hobby, an art and a lifestyle in itself. I love the idea that you can create literally any item of clothing for you doll, any hairstyle… it’s just down to your imagination, and skill. Other types of dolls are popular in Japan as abroad, such as the larger & more life-like ball-jointed varieties, but Blythe seems to have a special place in nation’s hearts – maybe it’s her retro beginnings, or her huge eyes that look almost like a 70s shoujo manga heroine in 3D?

Hey there, dollface; read on for more tiny fashionistas…

I love that hair colour!

Twin Blythes – amazing.

Happy (?) Easter! Terrifying. How fantastic.

Maybe not the most extravagant, but this is pretty much a standard outfit for many Tokyo girls. Matching with your Blythe has to be half the fun, right?

(all images from the Junie Moon news blog)

As a direct result of this article, I ended up doing a search for a manba Blythe. I don’t think one of these exists, but I would really like to see it. So, if you’re reading this…



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4 Responses to Junie Moon, Blythe & True Dolly Fashion

  1. Christina Bryant says:

    If you live outside of Japan, you can also order blythe dolls (snacks, clothes and many other Japanese essentials) from the White Rabbit special order service!

  2. Tokyo Telephone says:

    Thanks for the heads-up, Christina!


  3. Sami says:

    I so want these dolls now! Haha
    The styles you can do with them seem endless

  4. Tokyo Telephone says:

    They’re so cute, aren’t they? I think it’s a super expensive hobby though, haha 😉


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