Jury Black has really come an awful long way since I last posted about them when they were in their initial infancy as a mail-order only brand. Since then they have got their criminally cool flagship well and truly established in Shibuya, as well as a neat little niche oddly positioned between the very androgynous, Harajuku punk, UK Glam rock and even smatterings of Shibuya hip-hop. Odd mix indeed, but it does actually work, whether it is in incorporating a couple of pieces into a more street style orientated wardrobe or as the full-on look.
And full on it most certainly can be. Styling wise the brand goes with a strong visual flair that clearly compliments the slightly more Host-like end of the Men’s Knuckle / Egg models, but it also equally suits a more rugged style – as evidenced by the guy who runs their official blog.
Continue reading for a good look at this emerging brand, and hopefully like last week’s Alter Venomv article I can banish a couple of pre-conceptions about what you might expect from this kind of brand – enjoy:
Jury Black definitely owes most of its success to the support of a lot of Men’s Knuckle’s finest. Host king Ryoma was the first to throw his weight behind it and soon ageless Kentarou and poster-boy Ryo had got in on the act. From there success was pretty much guaranteed amongst the 109-2 crowd, but the brand did not actually end up in 109-2, rather they found a slightly wider audience through an altogether classier shop down the road. A good call, because there an awful lot of people who would be put off by a brand’s presence in 109-2.
Anyway enough chat, on with the core styling:
And my favorite recent items:
The leather jacket comes in at the 35000 yen mark and the jeans around 15000 yen, so slightly cheaper than you might expect. Certainly for the level of detail and materials you are not going to get your fashion fix any cheaper.
But all that I have shown you so far is pretty similar, and that is my fault for giving weight to my personal preferences, as you will see the best thing about Jury Black is the variety:
Almost makes me want to break out the eyeshadow (or re-watch gremlins…).
As you can see the look relies heavily on Glam Rock / Punk influences with the studs and metal detailing on every available surface, but on the other hand it is surprisingly progressive. I think that is the trick with these re-emerging 80’s trends, to balance the studs or huge patterns, with some forward thinking structuralism and sizing. Certainly Jury Black is not trying to style like Candy on that latter point, but there is enough there in their designs to separate them from the pack.
If you want to know more check out their site or pop along to the Shibuya shop.
Hope you enjoyed this little introduction to this very cool brand, I am always going to throw my support behind anyone who pays their due respects to UK rock, but I am quite clearly biased…