Arguably the best collection of Japanese street fashion brands under one roof, La Foret is a must-see for anyone interested in fashion pop culture. I’d suggest taking a walk down Takeshita Doori, making a right at bottom and heading to La Foret; this way you get a chance to see the fashion trends and derivative/much faked styles, then check out the real quality items.
I’d allow a solid afternoon for a leisurely browse, as La Foret houses an incredible number of shops. I’ve picked out two for this post (and for the follow-up), but take a look at the brand list for a complete guide.
Alice & the Pirates – an off-shoot of Baby the Stars Shine Bright, this sub-brand has capitalised on lolita fashion‘s mish-mash of influences; in this case Alice in Wonderland and pirates. I love their bias-cut skirts and unique prints… yo ho me hearties, raise the jolly roger and through the looking glass we go!
Emily Temple Cute – One of my very favourite brands, Emikyuu clothes and accessories tread a fine line between lolita and mainstream fashion; individual pieces can be coordinated in a variety of ways. Look out for their prints – jam, snowmen and even eggs have had starring roles in the past! Kudos if you can come up with an outfit with a fried breakfast theme.