Like a tiny cream puff of insanely kawaii hime-gal,  La Parfait is all about roses, pearls, lace and pink things. End of story.

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

Okay, maybe not entirely the end of the whole La Parfait story, but you get the idea. Another cute brand with an incredibly focused look, La Parfait takes it’s cues from everyone’s favourite hime-gyaru Jesus Diamante. However, with the utter fabulousness that is Jesus Diamante being out of many people’s price range (royalty or not), La Parfait is on the affordable end of the princess scale – you wont need a new mortgage to build your wardrobe here. If I was a slightly crueler person, I might make a comparison between lolita brands and Bodyline, and Jesus Diamante and La Parfait. Yes, the overall quality is not the same as JD, but you’re paying a fraction of the price, and for a lot of people that’s enough.

Taking into account the issues of quality of lace and materials, design and structure, I have to say that what La Parfait do well is make this kind of extravagant fashion accessible to a wide audience. For a huge number of fashion fans, it’s all about the look and nothing more. La Parfait fill the gap, and fill it with such crazy cuteness it’s all I can do not to collapse into a tiny puddle anytime I pass by in Marui – there’s only so much kawaii this girl can take without resorting to insulin.

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

Okay, I really like the bow/pearl hand chain thing. Really like it. Really. Also, the hair on the right. The hair.

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

Ye-haw! Well, this is kind of amazing. Perhaps not something I’d wear to ride a horse though.

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

Tiny shoes! With roses on! I’m quite tempted to make a dash to Tokyu Hands and grab my glue gun…

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

Not gonna lie: I love the hair, I love the nails and I love the shoes. I feel slightly dirty for admitting it though. Oh dear. I’m in minus goth points now.

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

I think it was the tiny teddybears that I saw first from La Parfait; they pop up in the oddest of places.

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

Yes, yes I do want a huge bow necklace with roses and lace and jewels and – oh, I think my heart just exploded.

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

Everything about La Parfait is tiny and cute. Even the hats. Especially the hats.

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

I think I have to DIY my own version of the shoes – gothic deco wedges, anyone?

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

Winter is no excuse for not looking cute. So there.

Take a look at La Parfait’s homepage for more tiny cute pink things. I’ll just have a quick lie-down to recover…

tokyo style shopping shinjuku OIOI la parfait kawaii hime gyaru fashion brands

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5 Responses to La Parfait

  1. Alice says:

    Hi!
    - love the website!
    Ive been looking for La Parfait’s website or anywhere where i could order online, can you help me out?

  2. Rebecca says:

    @ Alice – Hello, thanks for getting in touch!

    Here’s La Parfait’s site and their order page – I just skim read it, but as they don’t mention international orders I’m guessing you’ll have to use a shopping service; Harajuju have some good reviews and recommendations :)

    I hope this helps!

  3. Alice says:

    Thanks for the reply!

    I have been looking for the La Parfait website for three hours. You can read Japanese?

    What does a shopping service do (and the one that you suggested doesn’t seem to have any info on La Parfait).

    Do you have any other suggestions?

    Thanks a million again for the information,

    Alice

  4. Rebecca says:

    @ Alice – Hello again! Samuel is the Japanese expert, but as we’ve lived here for a while I have picked up a little ;)

    I think the easiest thing to do would be to follow the Rakuten link on the right side of the Tokyo Telephone page (Fancy buying Japanese fashion items online?), and on the Rakuten site search for La Parfait. Click on the ‘women’s clothing’ category, and there are a few La Parfait items on there. You can buy from Rakuten like any other webstore.

    For future info: a shopping service is basically paying someone a fee to go out and buy something from a Japanese shop (or order it online in Japan). You do have to pay quite a bit extra sometimes, but in some cases it’s the only way of getting some items from Japan. Here’s the service that Harajuju recommend, but I haven’t used them myself so I’m afraid I can’t give you a personal recommendation.

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