If you caught my article for the Brighton Fashion Week blog on the Tokyo Mode catwalks, then you’ll have been lucky enough to see a sneak peek at this particular Laguna Moon collection before it was published here at Tokyo Telephone.
Last season, I wasn’t hugely enamoured with the Laguna Moon look – too beige-y, too same-y, and hitting too many of the winter trend keywords to really stand out. However, I have now been converted! I’m really happy to see Laguna Moon striking out by itself in a rather different direction to the other Mark Styler brands (see my previous posts on Emoda, Murua and Dazzlin) – while other have gone for straight-up mode style such as ladylike, sheer fabrics, tassels & lace, and vintage-influenced Americana like denim and polka dots & gingham, Laguna Moon have gone for the exotic/rustic look that was also a big part of the spring summer 2011 high fashion shows.
Read on for a hefty dose of exotic luxury…
Luxury is a funny old word, but I do feel that it can be well applied to this collection. This summer the 1970s have made their sartorial re-appearance again in the fashion world, but rather than denim flares and cheesecloth shirts Laguna Moon have focused more on the ethnic or ‘boho‘ side of the 70s. I for one can see a nod to Marc Jacobs (see the Marc Jacobs ss 11 collection at Style.com) in much of the colour scheme and flowing silk garments, and even the bright pink wide-leg trousers also play into the huge colour blocking trend that was the centre of shows from Jil Sander, Prada and Christopher Kane. Despite these influences, Laguna Moon bring their catwalk collection back down earth with more rustic prints, towering bandanas and tribal-style jewellery – the latter I’ve also seen popping up at Gilfy and Delyle too – watch this space…
Love the braces & simple grey t-shirt with the patterned silk skirt
Sometimes being in 109 feels like a safari – especially at sale time!
I don’t think you can get much bolder than these trousers!
Goregous, gorgeous, gorgeous – petrol blue silk & tan
A great way to update a maxi-dress or jumpsuit – layer an oversize scarf & belt at the waist
More inventive scarf use, and I love the ankle boots too
It couldn’t be a mode show without some sheer fabric…
..and some tassels too! Such a wearable classic look for this summer.
See more at the Laguna Moon homepage