Tokyo Street Mode is an odd phrase thrown around quite often these days in men’s fashion, and even though it sounds a bit of an odd turn of phrase it does do a good job of describing this, the most important shift that has occurred of late in the world of 109 Mens and beyond.  I suppose the introduction of the word “mode” (broadly meaning “high fashion influences” in this case) into what people have been calling “street style” for decades does not seem such a big deal, especially as high fashion has always been drawing from the street.  No, in this case the important thing to keep in mind is that the street level has gone to the high and not the other way round.  Why is this important?  Simply because these are brands that are affordably priced, with an identity and whose customer base is easily as young as 15, but still with a serious amount of fashion clout.

Now I know that is annoying for anyone who spent the majority of their youth outside Japan, but that is the simple fact, that it is unbelievably easy to dress unbelievably well as a young person in Japan.  The fact that then those brand manage to hang on to those customers well into their 20s is a fairly recently development, but most likely due to the introduction of the word “mode” into the mix.  On the other hand the market hasn’t quite kept up with this shift, but it is happening and for every brand like Buffalo Bobs that has managed to split itself into 3 lines to cope with this new broadening demographic, there are many more who haven’t quite got on board (yet).

Legenda are one brand on board and given that they are from the same team that backs Vanquish and HEADL_INER, this should come as no surprise really.  Either way they are a great example of a brand that has tempered old and young fans with high and low fashion to create something that is really representative of the current state of Shibuya Street Style, with all of its current mode aspiration.  Enjoy:

So what do you think?  Whether you fall into the target audience or not, there is quite a lot to like here as far as I am concerned and given that this is a brand that has appeared in the usual Onii-Kei magazines as well as the likes of CHOKi CHOKi they must be doing something right.

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9 Responses to Legenda A/W 2011-12 – The City Rockers

  1. Laura says:

    Yes I like these very much! I know it’s men’s fashion, but even I would definitely wear most of the pieces here.

  2. Samuel says:

    @ Laura

    I don’t blame you, not one bit! I think casual wear is now so unisex (in most cases) that there is literally very little difference these days. Go for it!


  3. brad-t says:

    The model reminds me so much of Ankh from Kamen Rider OOO:

    Aside from that, well, I think this is actually pretty cool stuff. I don’t know anything about Legenda’s quality but I imagine it’s probably a step above H&M/Zara (with a price to boot), but the styling is way cool. I’m digging the high-tops and the red leather in particular. Will keep an eye on this.

    On a side-note: is Murder License garbage quality? They have some basic black skinnies that I think look nice.

  4. Samuel says:

    @ brad-t

    Yeah, they are pretty simular! And can we all cheer the fact that there is a decent lookbook for a change!

    As far as quality goes, I would say that both Legenda and Murder License are pretty simular by all accounts. I would say that they are one of the better brands in 109 Mens and I would rate them to be good enough unless you are going to get very picky. I remember they had a whole load of organic, made in Japan denim in a while back. As it happens I am popping into 109 later today so I shall have a scout round.


  5. brad-t says:

    Yeah this lookbook is really good.

    These are the pants I was wondering about: (in black)

  6. Samuel says:

    @ brad-t

    There is not a lot that could go wrong with those, I think you are on fairly safe ground if you are in the market for some really strong basics.

    On (another) side note, I checked out Blue Tornado and had a peak at Shade by Shellac in Mens 109 the other day. One looks pretty cool, the other… not so much.

  7. brad-t says:

    Shellac is doing a 109 line!? Wow!

    As for Blue Tornado, yeah it blows. Also I didn’t know Blue Tornado was a 109 line.

  8. Couch says:

    The Model is too cute! Anyone knows who this is? I absolutely love the collection as well!!

  9. Samuel says:

    @ brad-t

    I am off to the official launch of Shade by Shellac today as it happens, I will have to let you know how I get on…

    Yeah, Blue Tornado is on the 4th floor of 109 – feels a bit out of place by all accounts, but there you go.

    @ Couch

    Sorry I don’t know off the top of my head, I will look into it and see if I can get a name for you.

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