Tokyo Street Mode is an odd phrase thrown around quite often these days in men’s fashion, and even though it sounds a bit of an odd turn of phrase it does do a good job of describing this, the most important shift that has occurred of late in the world of 109 Mens and beyond. I suppose the introduction of the word “mode” (broadly meaning “high fashion influences” in this case) into what people have been calling “street style” for decades does not seem such a big deal, especially as high fashion has always been drawing from the street. No, in this case the important thing to keep in mind is that the street level has gone to the high and not the other way round. Why is this important? Simply because these are brands that are affordably priced, with an identity and whose customer base is easily as young as 15, but still with a serious amount of fashion clout.
Now I know that is annoying for anyone who spent the majority of their youth outside Japan, but that is the simple fact, that it is unbelievably easy to dress unbelievably well as a young person in Japan. The fact that then those brand manage to hang on to those customers well into their 20s is a fairly recently development, but most likely due to the introduction of the word “mode” into the mix. On the other hand the market hasn’t quite kept up with this shift, but it is happening and for every brand like Buffalo Bobs that has managed to split itself into 3 lines to cope with this new broadening demographic, there are many more who haven’t quite got on board (yet).
Legenda are one brand on board and given that they are from the same team that backs Vanquish and HEADL_INER, this should come as no surprise really. Either way they are a great example of a brand that has tempered old and young fans with high and low fashion to create something that is really representative of the current state of Shibuya Street Style, with all of its current mode aspiration. Enjoy:
So what do you think? Whether you fall into the target audience or not, there is quite a lot to like here as far as I am concerned and given that this is a brand that has appeared in the usual Onii-Kei magazines as well as the likes of CHOKi CHOKi they must be doing something right.