LESSTHAN* treats us to an aptly sombre A/W 2011-12 this year with a stripped back take on rock styling. Detailing is kept stark and striking on an accesible menswear base and the direction naively honest in their presentation which took the form of a photo movie. This medium allowed them to set their styling to a calming music base which really worked in conveying the theme of the collection without any unnecessary pretention.
Continue reading for the image film, full collection and further evidence that when it comes to effective concise detail LESSTHAN* is right up there with the best of them.
My favorite images from the film:
The visual theme of crosses gives designer Ohal Ando plenty of room to maneuver and infuses his collection with a restrained masculinity.
The full look book:
For stockists your best bet is birds in Shimokitazawa, but aside from that you are really going to struggle. This brand has been around since 2005 but has kept an understated presence despite its popularity. Its clientele of loyal low-key loving media types has kept it in business and producing infinitely classy clothes. For that reason I would say that this is one brand that could definitely court international appeal and I really hope that they do one day soon.