tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

Mastermind Japan may have attracted a mix of critical appraisal in their (rapidly ending) time, but seeing them make their bombastic return to the catwalks of Tokyo this fashion week was a reminder of just how important a landmark they are on the fashion map.  Ever known for their collaborations, this time they did not mess around but have gone to the only other brand on the planet to rival their street fashion clout – A Bathing Ape for a new line BAPE Mastermind.  The result was a show packed with Tokyo fashion iconography, a show packed with reminders of the power of that little ape and that skull and crossbones.  In terms of fashion, it did not surprise, nor did it aim to, indeed outside of the new BAPE items, I had seen most of the clothes from their exhibition in Paris which I wrote about here.  But oddly enough, this was one of the few occasions when a show was not about the clothes, it was more about the symbolic return to Japan punctuated with messages of support for Japan and as a Mastermind designed Mercedes-Benz made its presence felt on the catwalk you could not help but think that the fashion cavalry had arrived to save the day.

It certainly was a responsible use of their significant power to revitalise a market – those BAPE Mastermind items are guaranteed to sell out – but hearing the designer talk through tears after the show about pulling together to get through in the same way as the collaborations have been the source of Mastermind’s success, you would struggle to not have respect for the spirit behind this move back to Tokyo.  This was afterall a collection designed to showcase the best in Japanese textiles, made in Japan craftsmanship and the next wave of hi-tech Japanese developed fabrics.  Perhaps the only area where the collection felt lacking in Jingoism was in the use of foreign models – but we have rather come to expect that.

First up we have the BAPE collaboration items:

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

I am sure you get the idea, you can see the full collection here along with surprisingly reasonable price listings.

On to Mastermind Japan proper:

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

Well there you go: a classic Mastermind Japan collection. It is just what they do and whether it is your taste or not, it is hard to deny that they do it well.  In fact if you listen very carefully, I believe you can already hear the sound of tills ringing…

tokyo fashion week tokyo the contemporary fix style men mastermind japan JFW fashion brands A Bathing Ape

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5 Responses to Mastermind Japan S/S 2012 at Versus Tokyo

  1. brad-t says:

    Mastermind Japan is basically Roen from a bizarre, even more overpriced, alternate universe.

  2. Samuel says:

    @ brad-t

    I think outside of the context it does kinda fall a bit flat, but it is one of those brands that everyone clocks when someone is wearing it. It is less about the clothes and more about the status that goes with it. I guess in Tokyo where pretty much each and every brand is so easily available, someone needs to be un-attainable in some way.

  3. brad-t says:

    Well, I am pretty against clothing as status symbols in general.

  4. Samuel says:

    @ brad-t

    Well I think we both know where I stand on the issue, but it was really fascinating seeing people who were really excited by the prospect of the BAPE Mastermind items. I guess it felt like a return to the 90s where this kind of branding had real currency.

  5. [...] with this collection, and I would include the latest from Roen and Mastermind Japan in this too (collection here), is – has this look become so specialised that it is almost a cult or category of its own? [...]

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