I tend to run right past Milkfed in Harajuku’s La Foret- I’m usually very easily distracted by anything sparkly, studded and/or black – but that just means I end up missing out on the unpretentiously natural fashion that Milkfed does so well. I must make a new year’s resolution not to ignore shops that have no black clothes!
Getting out of my fashion comfort zone is something I’ve been working on, and Tokyo is of course the best place to experience everything new, exciting and previously unconsidered. I think it’s often too easy to get caught up in the wonders of subcultural fashion, and that results in a slightly skewed view of what’s actually around; I know Samuel is working on an article about mainstream Japanese fashion, and I’m really looking forward to reading it!
Fresh and natural are two adjectives that come to mind… for some reason I’m reminded of the sisters in The Virgin Suicides?
See? One of my favourite books ever; it’s just wonderful
Back to Milkfed:
I love sailor/baseball jacket! Nautical is in fashion every spring, so there’s ample chance to get the most out of this piece
The red boots give the otherwise girly outfit some edge; these are clothes you can really have fun in!
Sweet aesthetic inspiration from Milkfed – I must update with some recent photos of Telephone Towers!
Coordinates & items:
Baseball jacket + salopettes
Jumpsuit + parka
Floral suit jacket + matching shorts
I’m not normally one for matching clothes, but I actually really love this outfit! Perfect for a mori girl in an office?
Milkfed shop staff looking very lovely in the pastel colours that Milkfed do so well – stylistically somewhat similar to Spank! and their sweet 80s look
Deco nails – kawaii!
Milkfed girls just want to have fun – me too, please!