We’re not ones here at Tokyo Telephone to fully subscribe to the tired ‘wacky Japan’ stereotype that has become the representative norm for Japan, but when a man in blue lipstick becomes a gothic lolita icon… that deserves a mention.

I’ve been rather remiss in mentioning Mana (or Mana-sama, as his legions of fans refer to him) and his clothing line Moi-meme-Moitie, but never fear: the gothic king is here! Mana first shot to fame in the visual-kei band Malice Mizer (1992 – 2001, Gackt was also a Malice Mizer band member from 1995 – 1999), later forming Moi-dix-Moi shortly after Malice Mizer’s hiatus was announced. Known for their increasingly elaborate costumes and make-up, influenced by historical France, Victorian England and even 1980s gothic fashion, Mana and his fellow band members were at the forefront of the visual-kei music scene – the perfect platform for Mana to create his own “elegant gothic lolita” and “elegant gothic aristocrat” clothing brand Moi-meme-Moitie in 1999.

As well as providing an excellent way for his adoring fans to buy into his image as a musician, Mana has created the perfect niche for Moi-meme-Moitie in the current lolita scene. Although heavily dominated by teddy bear prints and unicorns, Mana is a regular in de rigueur lolita reading material Gothic & Lolita Bible modelling his latest lines. Typical Moi-meme-Moitie themes are roses, religious iconography and architecture – I’m a huge fan of the famous ‘irongate’ print!

On the fifth day of Christmas Tokyo Telephone sent to me: the cult of Mana-sama.

Love that despite being gothic, there’s non-black colour options too! Refreshing.

Gold detailing & copper hair – Mana’s metallic masterpiece.

The following scans from the Gothic & Lolita Bible are from the excellent resource Avant Gauche:

Check out the nun-like dress on the right; Moi-meme-Moitie dabbles quite often in religious themes.

Wide-legged pants are an elegant gothic aristocrat’s staple!

Rose prints & truly elegant longer skirts.

Moi-meme-Moitie homepage & online shop

Available at OIOI Shinjuku [geo_mashup_show_on_map_link]

See more Mana at the fyeahmana tumblr!

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One Response to On the fifth day of Christmas… Moi-meme-moitie

  1. […] This post was mentioned on Twitter by Vanessa Austin Locke. Vanessa Austin Locke said: RT @tokyo_telephone: On the fifth day of Christmas… Moi-meme-moitie http://bit.ly/ggpnHj […]

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