When you think of Japanese street fashion, do you think of colour? After the overwhelming international success of the Fruits books by Shoichi Aoki, Harajuku-based Japanese youth fashion came almost to be defined by it’s rather eye-water use of colour and pattern. But as we all know, fashion doesn’t stand still for very long, so let the new generation of Harajuku street fashion brands step forwards: hello, Monomania.
In my last article on Monomania (owned by Human Forum – Spinns’ parent company), I mentioned their incredibly strong brand image, and this season is no different: plenty of black & white, polka dots & patterns, and even a splash of red tartan too! As someone who wears black every single day, I can fully appreciate the appeal of a monotone wardrobe, and Monomania do what they do best by mixing it up with stripes, stars and even a lovely large dribble – you’ll see what I mean…
Read on for an exercise in black and white…
This season’s key trends in more mainstream Japanese fashion are girly vintage and 70s boho chic, so it’s nice to see a nod towards that with the full skirt and timeless blazer of the main image – but below you can see that Monomania is happiest following it’s own style!
Classic Monomania. ‘Nuff said.
I love this jacket! There’s something kind of nineties about it, like a kids’ TV presenter explaining maths questions. Geek glasses are a must with this one!
Fantastic male street-wear look – folds of fabric and drawstrings give an edge to these shorts.
Stars and stripes!
Ah, the aforementioned tartan – with a dash of leopard in there for good measure, I’ve seen this mix of prints popping on a few catwalks…
The masculine version looks equally fab – digging the American Indian headband too!
An outfit that could have come straight from Comme des Garcons – check out the silhouette! Nice to see that the original pioneers of ground-breaking Japanese fashion are an influence even on a brand like Monomania.
Yeah, let’s have an easy way to identify those indie kids… the over-size shirt is actually fairly sheer with the black dribble printed on it; I may have to grab one for myself!
A few looks now from the La Foret shop staff blog:
Double glasses & double mini-buns.
Note the cassette tape necklace and t-shirt (really must get one!).
Oh, accessories make the outfit complete!
Really cute hair, and lovely origami necklace from 202Factory.
The jacket looks even better on. Semi-shaved head optional?
And to finish with: 202Factory stud ring that I’m currently lusting after, and at less than JPY4000 it can’t break the bank but it can give a good poke.