It’s been a wee while since I last featured Monomania here on Tokyo Telephone, but I think it’s high time we took another look at this youthful street fashion brand again. I was a little surprised to see that Monomania had arguably the longest line for the cash register during La Foret’s post-New Year sale; the queue stretched right around the floor and was no doubt helped by all items being priced at under Y1000! Nonetheless, it seemed that Monomania’s fans were out in force that day, and since then I’ve been seeing a lot more from Monomania popping up on the streets of Tokyo.
It’s easy to see why Monomania has really jumped in popularity over the past couple of seasons: they tick all the right street fashion boxes right now. From creepy/cute, animal and retro prints and lacy skirts to studded sneakers and creepers and cross necklaces, this is current street fashion – if Jouetie’s latest collection could be said to be more on the Shibuya side, then Monomania definitely represents the Harajuku end of this fusion of styles and influences. As I’ve mentioned before, this look does seem to be incredibly popular on international youth-led sites like tumblr (sometimes I feel like we’re the oldest people on there… sometimes I feel like we’re letting the side down by not reblogging pictures of bruised schoolgirls), and to me indicative of how influential Japanese street fashion is across the world (thanks, internet!) and also how teenagers in Tokyo just seem to capture the moment with their amazing unique take on fashion – if, like me, you were very awkward during your teens, then I’m sure you can empathise with how inexplicable I find stylish young people. Brutally jealous, me?!
My personal highlights from this collection are the judicious use of prints, the dripping socks, and pretty much all of the dedicated men’s selection: eyeball t-shirts (alas, not pictured) by Yaponskii, biker jackets, drop crotch trousers and voluminous shorts:
I’m also a big fan of Monomania’s cheap & cheerful accessories selection – I loved last season’s pastel-painted rings in lightening bolts and teeth designs – currently available are a fun mix of animal, totally 90s smiley faces and some lovely glittery dripping hearts… perfect for Valentine’s Day, eh Samuel?