By far the most common request we get on this site is for more Japanese fashion industry related content, and especially now that I am teaching at Bunka University where the changing needs in production is one of the biggest concerns for most Japanese graduate students, we thought we would start highlighting some of the biggest players behind the curtain. First up is MUDSNAIL by Dainanasouco the company responsible for some of the most iconic pieces to come out of Japanese fashion in the last 5 years courtesy of their work with Anrealage. It is well worth noting that before the involvement of MUDSNAIL Anrealage’s collections were a lesson in patterning, patch-work and all the other practical skills that every student has drummed into their heads from the moment they step into a good fashion school. Regrettably that is just not enough these days, although it is a very good start, and if you are not thinking about the possibilities offered by CAD and 3D there is every chance you are going to get left behind – and fast.
Especially on the subject of 3D printing, during our visit to the MUDSNAIL exhibition at the recent JFW-IFF fashion fair we saw first hand just how quickly a design could be developed, produced and polished, the only limitation being a matter of imagination and design, which is of course where Anrealage comes in.
As you should be aware Anrealage themes its collections around a revision of its existing line-up. In this way the theme does not create the collection as such, rather it creates a version of the existing core line-up. The same jackets, jeans and cuts are revisited, but so too are the Harajuku flagship’s shop furnishings, the same chairs, carpets and tables each have their seasonal variant which you will see in greater detail below.
Before we move on to that I thought we would take a moment to admire my favorite exhibit MUDSNAIL have produced to date for Anrealage, the “Wide Short Slim Long” distorted mannequins for A/W 2010. No-matter how long I look at them they continue to amaze me as if my brain simply cannot process the information. The concept was to take 1cm as 3mm for one and 1cm as 30mm for the other in all proportions on a 2D axis, extending to the print and very pattern of the garments. Just drink it all and admire both the craft and concept going on here:
Moving on the 3D modeled furniture, we have the “Shell” series where every last detail is reduced to a wire frame structure, including the studs on the chair and handbag.
Up next is the “Time” collection, which captures the items in static states of movement and the carpet becomes a blur.
The very popular pixilated “Low” collection.
Love how the pixel heels blend into the carpet here.
But it doesn’t stop there with either Anrealage of MUDSNAIL, their approach extends right to the hardware, on the right are the zips for “Shell” and buttons for “Time” on the left.
I could go on forever with these people, after all they also helped design the lighting for the Tokyo shop of the moment – Pyaruco, and the plastic model kits that put Keisuke Kanda on the map for many. So much of what is fantastic in Tokyo fashion is down to the quality of production at hand in Japan and they too really do deserve their place in the sun from time to time.
For more on MUDSNAIL you can go here and stand by for more from JFW-IFF soon.