I’m not normally one to fawn over a whole host of magazine models, or know the names of every ‘charisma’ shop staff under the sun, but Nonoka Iwata really stands out. A regular model for uber-gyaru Egg magazine, in amongst the pages of caramel hair and nude lipgloss her penchant for black coordinates and dark red lipstick make for a sharp juxtaposition.

Non-chan, as she’s affectionately known, loves reptiles, rabbits, butterflies and everything a little bit dark. You might think that this would totally rule her out of the ‘gyaru world’, but there’s a lot more room for movement within the gyaru fashion subculture than many people give it credit for: for example, tutuHA’s cute rock style is a world away from preppy colourful Coco Lulu – which in itself is a world away from chic Cecil McBee. Clones are so last year (as is this clichΓ©!). Non is typically found wearing edgier rock outfits, spiced up with loads of accessories, and ever-changing hair colours – I’m not sure how much input the magazine’s stylists have had in Non’s style evolution, but judging by her self-taken blog photos it’s a look she favours during personal time as well as at work; equally at home in gothy Harajuku haunts or stylish Shibuya streets.

Read on for a post representative of Non’s fantastic style:

On the seventh day of Christmas Tokyo Telephone sent to me: an Egg model and a snake.

I’m also a huge fan of the black maxi-dress; love the crucifix & Anna Sui bag! β™₯

Looking like the archetypal gyaru in terms of make-up, still with a great rock vibe. As far as I’m aware, Non makes the amazing headpieces (as pictured centrally) herself. Fabulous blunt hair cut and a snake – nothing else to add here.

Profile on Non from Egg magazine – can’t believe she’s just seventeen years old!

Non looking youthful, developing her own style.

The majority of photos were from Non’s blog – a cute little glimpse into everyone’s favourite rock gal’s life.

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12 Responses to On the seventh day of Christmas… Nonoka style

  1. brad-t says:

    Very cool. I don’t know much about models but I really like her style.

  2. Tokyo Telephone says:

    Not that I have anything against the other Egg models, but she really does stand out! And so young – I was never ever that stylish at 17 πŸ™


  3. Lisa says:

    Like you I’m not big on models in general, but I adore this girl! I just love her seemingly effortless and ‘clean’ style. ^^

  4. Tokyo Telephone says:

    I know! She’s somehow a bit gothic, but still with a gyaru influence… such a style inspiration!


    PS: Lovin’ your blog! Mind if I add a link to our ‘phone book’ page?

  5. Sami says:

    Nonoka is amazing, I love her to bits hehe

  6. Leanne says:

    As someone who’s on the gothier side but appreciates gal, these are the sorta outfits I’d wear too πŸ™‚ I love tutuHA & have bought stuff from there. Yeah, it’s amazing she’s only 17.

  7. Emmie says:

    I’m so happy to read this, Non is one of my favorite models! She rarely featured in Egg anymore which is a bit sad.
    Her hair accessories are always mad, I love them~

  8. Tokyo Telephone says:

    It’s such a shame she’s not in Egg that much anymore – do think Egg is changing it’s focus slightly? I miss seeing Kaoru and her crazy hair!

    I really want to dig through all my collected bits and pieces and make something equally as mad πŸ˜‰


  9. Lisa says:

    @tokyotelephone of course!! (*^^*) I’ve been thinking of asking the same to you guys too – I love the variety of your posts!! Will try to put it up after I’m home from TKY πŸ™‚

  10. Tokyo Telephone says:

    Great! Adding you to our link now πŸ™‚
    We’ll have to meet up when we’re next in the same city!


  11. Lisa says:

    @TokyoTelephone – Absolutely, sounds like a plan! ^^

  12. […] Although Lip Service has definite agejo leanings, Β I really enjoyed how they’d managed to work in a more rock vibe to many items – leather jackets, ripped leggings and little leather & lace fingerless gloves to name a few – rock and military are always strong trends for winter seasons and I’m a huge fan of both, so it’s great (for me anyway!) so see a little bit of edge in the normally resolutely feminine agejo trends. I’ll be watching closely to see if Lip Service continue down this rock road during the following seasons. (For a real goth gyaru, see my earlier post on Egg magazine model Nonoka’s style.) […]

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