I’m not normally one to fawn over a whole host of magazine models, or know the names of every ‘charisma’ shop staff under the sun, but Nonoka Iwata really stands out. A regular model for uber-gyaru Egg magazine, in amongst the pages of caramel hair and nude lipgloss her penchant for black coordinates and dark red lipstick make for a sharp juxtaposition.
Non-chan, as she’s affectionately known, loves reptiles, rabbits, butterflies and everything a little bit dark. You might think that this would totally rule her out of the ‘gyaru world’, but there’s a lot more room for movement within the gyaru fashion subculture than many people give it credit for: for example, tutuHA’s cute rock style is a world away from preppy colourful Coco Lulu – which in itself is a world away from chic Cecil McBee. Clones are so last year (as is this cliché!). Non is typically found wearing edgier rock outfits, spiced up with loads of accessories, and ever-changing hair colours – I’m not sure how much input the magazine’s stylists have had in Non’s style evolution, but judging by her self-taken blog photos it’s a look she favours during personal time as well as at work; equally at home in gothy Harajuku haunts or stylish Shibuya streets.
Read on for a post representative of Non’s fantastic style:
On the seventh day of Christmas Tokyo Telephone sent to me: an Egg model and a snake.
I’m also a huge fan of the black maxi-dress; love the crucifix & Anna Sui bag! ♥
Looking like the archetypal gyaru in terms of make-up, still with a great rock vibe. As far as I’m aware, Non makes the amazing headpieces (as pictured centrally) herself. Fabulous blunt hair cut and a snake – nothing else to add here.
Profile on Non from Egg magazine – can’t believe she’s just seventeen years old!
Non looking youthful, developing her own style.
The majority of photos were from Non’s blog – a cute little glimpse into everyone’s favourite rock gal’s life.