From the designer who brought 5351 Pour Les Hommes to international acclaim, you can surely only expect continuing greatness from the heir to the Japanese street fashion throne’s own brand – Shellac. It must be said that there are various points of similarity between those two brands, to the point where you could easily attribute any given item of clothing to either brand, but seeing as they are both respectively at the top of their games, there is literally nothing to complain about.
I titled this “real clothes” because I think this kind of design and production represents the best that the “real clothes” movement in Japan has to offer, and it is also something that I am evidently extremely passionate about. These are clothes produced by domestic designers, largely made in Japan out of Japanese produced fabrics, the bywords are quality and accessibly and it is here that Shellac excels.
Shellac uses the best in thick (14oz+) cotton, heavy manual dying techniques and generally takes pride in the manufacture and finish of the clothes. The items that I have shown above could so easily be picked up in a blitz of 109-2, but you tend to forget that in doing so you are sacrificing an enormous amount of quality. The shirt above, for example, will weigh almost twice as much as a shirt made from cheaper cotton – and while that does come at doubling the price, if you can afford it, that is the superior item. Now I am not looking down on 109-2 or even brands further down the chain who rip-off 109-2, I am just saying that it is important to be aware of the components of quality to aspire to. In fashion it is dangerous to ever be satisfied, it is the hunger for better that drives you on to improve yourself and work harder. I love a bit of fast fashion, but I would equally love to be in a position to buy into something of real quality without breaking a sweat (note to self – work harder!).
Sorry for going off road there for a bit, back on the picture – the sheepskin jacket to the left looks quite simply amazing. It is fully sheepskin, invitingly furry inside and reversible – not to mention that it is a gorgeously deep black that it relatively rare to find. Likewise I just love the heavily dyed texture of all the clothes above – organic, rich and detail in itself.
Elsewhere I think that these deer skin boots are potentially the finest I have ever seen:
I better start saving…. But in all seriousness Shellac is fairly priced comparable to foreign brands in Japan and you are buying quality after all, instead of a plastic bag from Louis Vuitton. He may not a design pioneer like wonderful Julius, but what he does is take classic wearable designs, give them a subtle stylistic nudge and then take great joy in making them out of the best materials and production techniques.
Very much a brand to aspire to –