We don’t really cover a lot of ‘celebrity style’ here at Tokyo Telephone, mostly because we couldn’t give a figgin. We’d much rather talk about the creative genius behind the designs than the semi-famous clotheshorse prancing around. However, sometimes someone comes along and you kind of have to pay them a little bit of attention. In this case, that person is Nicki Minaj, and she’s wearing Shojono Tomo…

In my little cultural bubble, caught somewhere between Japan and the UK (I can never quite get a handle on either), I have to confess that I’ve never really heard Nicki Minaj; I’ve seen the photos and read the commentary on feminist discussion sites, but I can’t say that I’ve ever sat down and given her record a spin. Or clicked the mp3. But that’s just me! It seems that Ms. Minaj has become a fashion icon to many, thanks to her new favourite Japanese fashion talent, Shojono Tomo. Nicki has been spotted many times wearing Shojono Tomo’s designs, and famously recently at the MTV Awards wore an extravagant and stunningly outlandish outfit (below) that pretty much guaranteed that Shojono Tomo is the answer to all those “how can I get Nicki Minaj’s style?!” questions that have popped up in the wake of her success.

Multi-coloured hair? Check. Trailing a stuffes accessory? Check. Face mask? Check. Ice-cream necklace? Check. Just another night on the town…

Probably the cutest punk t-shirt.

Nicki Minaj has taken a fancy to this skirt – I can see why!

And the leggings that kick-started it all:

I’m a huge fan of Shojono Tomo, Minaj or not! Yes, her designs are kawaii, but there’s enough chaos and edge to push them on from simply being saccarine-sweet. The girls are cute, but they’re doing things, they’re standing up for themselves and maybe they’re just a little bit angry too. Yes, I’m reading too much into some squiggles on leggings…

Talking of leggings:

Eye say! Eye do believe that these are fabulous. (Sorry!)

I love the mix of photos and typography and drawings here.

For some reason I’m really reminded of Saved by the Bell and Clarissa Explains It All (except Clarissa wouldn’t have been seen dead in anything not involving baggy dungarees, right?) I think it must be the shadowed triangles; they sum up a strange period in time.

Beautifully bold! It’s easy to see why Shojono Tomo is a fashion force to be reckoned with.

T-shirts (for those of us that don’t go to the MTV awards?):

I can’t help but be sort of entranced by Shojono Tomo, there so much depth in her designs. Every time I’ve gone through these images (from her blog), I’ve seen something new in each and every one. This isn’t just kawaii – it’s the evolution of cute.

See more from Shojono Tomo on her homepage and at Sweet Streets, and of course her online shop too.

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4 Responses to Shojono Tomo & Nicki Minaj’s Celebrity Style

  1. Leanne says:

    How funny! *I* just mentioned Nicki Minaj in *my* post tonight! Only it was her KTZ shoes I pointed to. (I always associate KTZ with Japan cos of the Candy/Fake Tokyo connection).

  2. Rebecca says:

    @ Leanne – I’ll actually have to listen to her music one day. Maybe not today though, haha!

    I loooove KTZ, I’ll have to hop over and check out your post right away 🙂

  3. Gem says:

    God, I LOVE Shojono Tomo stuff. Do you know where is selling this in Tokyo? I have seen the online shop, but wondering where I can pick some up next time I’m over.

  4. Rebecca says:

    @ Gem – Lovely to hear from you!

    Hmm.. I just had another browse through her sites, and I’m afraid I can’t come up with a definitive answer! It seems to be mostly online and pop-up shops, so I think your best bet is to keep an eye out on the blog, or maybe send an e-mail in Japanese & English to ask. (You can always send us a mail when you know you’ll be in town and we’d be happy to help you to find out about events etc :))

    Sorry I can’t be of more help! 🙁

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