Looking for a pink fluffy toilet seat cover? A clock with poodles? Head down to Swimmer, the ultimate kitsch heaven!

Swimmer taps perfectly in to the cute (kawaii) market, appealing to both Japanese natives and international tourists looking for the epitome of typical Japanese pink plastic cheesy cuteness.

My top items from Swimmer’s current collection are bejewelled earphones with dangly cats (1365yen/$15):

And the pink strawberry soap dispenser for just 368yen ($4):


Why not add some retro colourful chic to your post-Japan holiday life?


Swimmer has many locations including – Daikanyama (22-1 Sarugaku-cho, Shibuya Tokyo, open from 11am – 7pm except Mondays, 5 minutes walk from Daikanyama train station).

PS: Not joking about the toilet seat cover! (1995yen/$21 and it’s yours forever)


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One Response to Shop; Swimmer

  1. […] resist the Angelic Pretty yukata – so different from their usual style! I love the pouch from Swimmer – either for make-up or beach essentials, it’s the perfect size. I managed to come up […]

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