With all the fuss and flurry and fists of cash changing hands at the latest Tokyo Girls Collection (TGC), you wouldn’t think that there was any kind of global recession hitting the fashion industry. Models, brands, thousands of screaming girls and tie-ins a-plenty, welcome to the future of fashion.
Tokyo Girls Collection is a bi-annual fashion festival event that connects the products and buyers in a truly innovative way. From the stage shows featuring popular entertainers and pop groups to the clothing shown on the catwalks, this is fast frenetic fashion for the modern age. Brands featured this season included Cecil McBee, Ravijour, Kitson and LDS to name a few, and were divided into different stage collections – Trend: LDS, Miia; Designers: Chesty, Rich; Elegance: Apuweiser-riche, ef-de; Select: Beams, Borny; Special: Jill Stuart, Ravijour; Highlight: Heather, Lovedrose; and most interestingly the new Vogue girl collaboration: Marc Jacobs, Yves Saint Laurent, Fendi and Gucci lending Tokyo Girls Collection all the glamour of foreign brands – necessary in an economic climate when these non-domestic brands are struggling with the prolonged Japanese recession.
The dominant trends were 1970s-influenced retro girly, which of course you can’t escape from at the moment! Flares, feathers and flower power were the order of the day, so let’s get to the best bit: read on for photos…
Kariyushi Style Collection
Vogue girl collaboration:
Yves Saint Laurent
This is by no means an exhaustive pictorial account of the shows themselves, but one that I hope gives a flavour of the fashion on show: 70s glam, retro fun, and a healthy dose of colour made for a show that left me feeling excited about the upcoming season.
For those who wanted to experience the all the glitz and glamour of TGC without actually being there, Tokyo Girls Collection were live-streaming the show on youtube, and will be releasing a 3D film of the event showing for only days in cinemas. Oh, and if you, like me, love a bit of dressing up, take a look at the G Collection x Tokyo Girls Collection web-based dress-up game – what a way to lose a couple of hours…