Okay, I’ll admit that it does seem a little backwards to introduce Grimoire Almadel first, and then feature the original Grimoire boutique second, but what can I say – I was just so excited to share it! We’ve been overwhelmed with the response so far, and a couple of photos from the shoot have over 2000 notes and counting on tumblr; I’m so happy that that so many people share our love of Tokyo’s amazing vintage fashion.

We’re not even close to being in the middle of the Tokyo Vintage project yet – there’s still a ton of stunning shops we’re aiming to feature in due time – but the focus for the next two days is on Grimoire. Long-time readers of Tokyo Telephone and followers of Japanese fashion will already be familiar with this highly influential vintage shop, but for those not in the know, Grimoire can be summed up in a few words: baroque, folk, opulence, luxury, taxidermy, antique, and er, Gunne Sax. While others may strive for authentic reconstructions of various outfits, what Grimoire has achieved has been revolutionary: it’s a new fashion style, and ultimately a lifestyle too.

Creating something new from something old has always been the result of Japanese ingenuity, and Japanese fashion is no exception. From lolita fashion’s reinterpretation of Victorian and Edwardian aesthetics mixed with gothic darkness or saccarine sweet prints, gyaru redefining conspicuous consumption and then subverting it, and to vintage menswear aficionados incorporating military items from opposing forces, it’s no wonder that contemporary Japanese fashion has become such a fantastic melting pot. It’s almost impossible to pick apart each individual style here, and Grimoire’s own dolly-kei is no exception. On the surface very similar to the laid back forest-dwelling mori girls, dolly-kei lovers take it once step further: perhaps the witches secretly ruling the forest, perhaps travelling sellers of ribbons and bobbins, the dolly style aesthetic is a touch more regal and imposing. In my opinion, there’s no hard and fast rules, and taking a look a Grimoire one can easily how two people can interpret the style in differing ways…

Peeping through the curtains…

I’m now wondering where I can source a full spine and ribcage for Telephone Towers.

More original Grimoire creations alongside vintage items.

Be sure to stay on the line for part two of our look at Grimoire tomorrow!

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5 Responses to Tokyo Vintage: Introducing Grimoire, Shibuya – Part One

  1. Charlotron says:

    These are such gorgeous photos! The fabrics and patterns are just to die for.

  2. Rebecca says:

    @ Charlotron – I’m writing up part two right now 😉

    Also, saw this amazing dress and thought of you. It has cats on it!!!

  3. Andrew says:

    Ok this will probably seem completely random, but… looking at these pictures, I just can’t help but wonder.. what does it smell like there??

  4. Rebecca says:

    @ Andrew – Haha, nothing is too random!

    It smells pretty good considering how much stuff there is in there – not musty or stinky at all, maybe a bit of incense? Another reason to love Japanese vintage shops: no bad smell! 🙂

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