Red is one colour that gives me an awful lot of trouble. I recently bought a pair of red leather trousers from a great vintage shop which after wearing them once became the property of a great charity shop. In short they were a bit too much – even for me. I love the colour red but on its own but it can just be too overpowering and the focus of any given outfit, especially in the case of men. On that subject I should also note that a friend of mine was yelled at on no less that three separate occasions the other weekend in Istanbul – maybe that is one city that is just not ready for a man in a dark red suit! But I digress.
The trick to building red into a street credible environment seems to be to pair the red right back with black or else restrict the red to detail or accessories. But you would be surprised by how much of a focus something as supposedly inconspicuous as a red belt can be in a look – tricky territory indeed.
In the case of Japan there is a real trend for dark red right now, I have seen so many looks with red as their focus and loads of the 109-2 and biker brands are getting in on the action. The images above are gathered from my key brands, Sabgreed, Fuga, Juvenile Delinquent, Share Ones Fate, etc are all putting out bolder red than ever before for this season and I for one am really pleased about it.
So good luck with your rouge. For me I will be restricting myself to single flashes of red in my outfits and where possible keeping that red as close to crimson as I can. Who knows, maybe one day I might venture back into the territory of red trousers, wish me luck…