Wonder Rocket is a staple brand for mori-style street wear, and while the amount I know about mori could be written on the back of a postage stamp, I can appreciate lovely clothes. I love a good windowshop, and now I’m lucky enough to write about all the beautiful things I see on my jaunts around Tokyo. And believe me, I’ve seen a lot of girls wearing Wonder Rocket.
Mori (as in 森 forest) has hugely leaped in popularity over the past couple of years thanks to it’s natural spirit, and now boasts as many sub-styles as you’d expect from any Japanese fashion style – 魔女ガール (witch girls) are the latest incarnation of our favourite forest-dwelling camera-carrying girls. What mori girls do have in common is a love of nature and natural aesthetics, a freedom of being that seems out of place in the Tokyo metropolis, but seems to have found a home on the European-influenced streets of the Daikanyama area. While these wishful forest folk may be like fish out of water among the concrete and skyscrapers, if the huge numbers of mori fashion fans are anything to go by, this minority is fast becoming a majority.
I’m not entirely sure ‘fashion’ is really the right term to use when discussing mori; I think the style as such is more open to personal interpretation than some other street styles, and while there may be trends within mori, they seem to be more grassroots – friends influencing friends – than seasonal brand-led chances. Nonetheless, you can rely on Wonder Rocket to do a sterling job of broadly representing mori style, beautifully so.
The A-line that so empitomises the typical mori shape, this time with lovely embroidery.
Undeniably cute! I love this!
The straw hat compliments the screen-printed scarf – a great way to get the scarf look without dealing with extra layers in the summer heat.
More lovely layering, and the ankle socks & loafers are a charming addition.
The shape of the waterfall cardigan is darling, and you can expect the flowing white skirt to be a wardrobe staple for many years to come!
Such a perfect layer! I swear there must be a layering school somewhere in Japan.
Stepping away from white for just a second…
These gingham trousers are fab for anyone who wants a break from long skirts.
Time to enjoy the rainy season!
Lace overload! What I am saying; you can almost never have too much lace.
Would you look at that tiny spoon! How sweet!
Perspex jewellery has been a big hit in lolita fashion too; a nice subtle version here.
Finally, to finish off, some hair inspiration:
As you can see, there’s a lovely hand-made quality to many of Wonder Rocket‘s mori items, the accessories in particular, and of course a mori girl loves her crafts! I think I may have overused words like ‘charming’ and ‘darling’, but dammit, mori style is charming and darling! I do hope you’ll forgive me…